Analysis for 'Ooyala'

  • Research: Mobile Now Accounts for 54% of Video Views Globally

    Mobile accounted for 54% of video views globally in Q4 ’16, up from 46% in Q4 ’15, according to Ooyala’s latest Global Video Index, which tracks hundreds of millions viewers from its 500+ customers around the world. Underscoring mobile’s fast adoption, mobile views were 17% as recently as 2013; Ooyala projects mobile in Q1 ’17 will hit nearly 60% of views, a nearly 4x increase.

    As always, smartphones accounted for the lion’s share of overall mobile viewing and in Q4 ’16, they also accounted for virtually all of mobile’s growth. In Q4, smartphones racked up 47% of views, with the remainder on tablets. While smartphones’ share grew by 8 percentage points just in 2016, tablets lost almost a percentage point.

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  • Ooyala: Mobile Now Accounts for Over Half of Video Views, Up 10x in 4 Years

    According to Ooyala’s newly released Q2 ’16 Global Video Index, mobile viewing now accounts for 50.6% of all video views, up a whopping 10x from the 5% viewing share on mobile in Q2 ’12. Ooyala has been tracking mobile viewing for years and this is the first time it has crossed the 50% mark. One year ago, in Q2 ’15, mobile was at 44% viewing share and two years ago, in Q2 ’14, it was just over 25%.

    Ooyala attributed the strong growth to the popularity of smartphones and robust WiFi, especially globally. 64% of American adults now own a smartphone and 90% of millennials reported they’re almost never without them. 75% of viewers age 18-29 watch video on their smartphone.

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  • Ooyala: Mobile Viewing Nudges Up to 46% of Video Views

    Ooyala has released its Q4 ’15 Global Video Index, finding that mobile video now accounts for 46% of views. That’s up slightly from the 45% Ooyala reported in Q3 ’15 and 44% it reported in Q2 ’15, suggesting that mobile viewing share may be starting to plateau. Smartphones still dominate mobile viewing, driving 6x the share of tablets. For the second quarter in a row, 69% of all videos watched on smartphones were under 10 minutes.

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  • Ooyala: Mobile Now Accounts for 44% of Video Plays as Smartphones Surge

    Ooyala has released its Q2 ’15 Global Video Index, once again highlighting the shift toward mobile video viewing. For Q2 ’15, Ooyala found that 44% of online video views occurred on mobile devices, up from 42% in Q1 ’15 and 27% in Q2 ’14. Ooyala forecasts mobile viewing will surpass 50% of online video views by the end of 2015 if not sooner.

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  • Study: U.S. Premium OTT Revenue Could Double or Triple to $8-12 Billion In 2018

    Revenue in the U.S. from premium OTT services could double or triple from $4 billion in 2014 to $8-12 billion in 2018, according to new research study from Ooyala and Vindicia, which was conducted by MTM.

    The study, based on input from 45 content and service providers, forecasts that just a small number of OTT providers, mainly existing ones, will dominate. Netflix is seen as the biggest of the group, although its market share will decline from 85% currently to approximately 50% in 2018. However, respondents were optimistic about the opportunity for niche OTT providers such as sports, kids, specialized entertainment and personality-drive services where they foresee 15-20 providers each having over 100K subscribers.

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  • Ooyala: Mobile Video Share Up Nearly 5x In Past 2 Years, Now at 42% of Online Video

    Ooyala has released its Q1 '15 Video Index, and as with all of its recent reports, the headline is the surging growth of mobile video, whose share is now at 42% of online video views. That's up nearly 5x from the 9% share mobile video recorded in Q1 '13. Ooyala restated its forecast that mobile video will surpass 50% of online video views in Q3 '15, if not sooner.

    No surprise, Ooyala cites smartphones as the big driver of mobile video usage, noting that the ratio of smartphone plays to tablet plays has increased from 2:1 in Q4 '13 to 4:1 in Q1 '15. In fact, tablet share has remained constant at 8% during that time. Ooyala cites the rise of larger screen size smartphones (particularly iPhone 6 and 6 Plus) as spurring mobile video adoption and stunting tablet viewing.

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  • Evidence of Mobile Video's Ascendance Is Everywhere

    Mobile video may be the hottest trend in video today, with evidence of its ascendance seemingly everywhere. As just one data point, last week's Q3 2014 Global Video Index from Ooyala pegged mobile video plays at 30% of all online video plays. That was up from 20% share in Q2 '14, more than double mobile video's 14% share from one year earlier in Q3 '13 and quintuple the 6% share from Q3 '12.

    That scorching growth prompted Ooyala to accelerate its forecast for when mobile video's share will cross the 50% threshold industry-wide. Ooyala previously saw this happening in 2016, but now believes it will occur by Q3 '15.

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  • Ooyala: Mobile Video is Now 21.5% of All Views, Up From 3.4% in 2012

    More evidence this morning about mobile video's surging adoption: in its Q1 2014 Global Video Index, Ooyala found that 21.5% of all online video views occurred on mobile phones and tablets, up from just 3.4% in Q1 2012. In addition, in Ooyala's prior Q4 2013 report, it predicted that by end of 2015, 37% of all video viewing will be on mobile devices, and by the end of 2016 it would be up to half.

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  • Ooyala: Mobile and Tablet Video Surges By 719% Since Q4 2011

    Ooyala released its Q4 2013 Global Video Index, finding an increase of 719% in video viewing on mobile devices and tablets since Q4 2011 and 160% since Q4 2012. In December, 2013, mobile and tablet viewing accounted for 26% of time played, up from 18% in October. Based on current growth rates, Ooyala forecasts that by the end of 2015, 37% of all video viewing will be on mobile devices and tablets, and by the end of 2016, it will amount to fully half of all viewing.


    Ooyala said that the proliferation of video-capable mobile devices and tablets, WiFi hotspots and new multi-screen services have led to rapid increases in mobile video usage. Somewhat surprisingly, more than half (53%) of mobile viewers’ time was spent watching video longer than 30 minutes in Q4, compared to 35% for tablet users. Additionally mobile video share of plays increased by 21% from Q3 to Q4 2013.

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  • Ooyala Shows New 5-Stream Mosaic Player and Releases Q2 Video Data

    Ooyala is showing a new mosaic player, giving viewers the option to watch up to 5 live or on-demand video streams simultaneously. The company has also released its Q2 2013 Global Video Index, with new data reinforcing the growth of mobile and tablet video.

    The mosaic player (see screen shot below) will first be available on the desktop, and subsequently will roll out on tablets, smartphones and connected devices. Ooyala's director of products Sudhir Kaushik showed it to me last week and explained it is mainly intended for sports broadcasters looking to provide multiple camera angles and/or sports fans trying to watch multiple games at once. Sudhir touted the increased monetization opportunities that the mosaic player creates, as well as the personalization for users. All of Ooyala's analytics are included in the mosaic player.

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  • VideoNuze Podcast #185 - Digging Into Ooyala's Q1 Video Index With Sudhir Kaushik

    In this week's 185th edition of the VideoNuze-nScreenMedia podcast, Colin Dixon and I mix things up a bit by introducing a new format of having a guest join us. We plan to do this periodically to get insights on new data or news. Our inaugural guest is Sudhir Kaushik, director of products, insights and optimization at Ooyala, which this week released its Q1 '13 Global Video Index (my post on it is here).

    In the podcast, Sudhir sheds more light on Ooyala's key findings. We touch on topics including what's driving the surging growth of mobile video, distinctions between smartphone and tablet viewing, the important role of long-form content in shaping viewership patterns, the decline of the desktop as a viewing platform, the emergence of live programming as the dominant engagement format, what surprised Sudhir most in the data and much more.

    Listen in to learn more!

    Click here to listen to the podcast (20 minutes, 48 seconds)




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  • Study: Mobile Viewing Keeps Surging, Now Over 10% of All Video Views

    Online video platform provider Ooyala has released its Q1 '13 Global Video Index, showing, among other things, that mobile devices (smartphones and tablets) accounted for more than 10% of online video views in the quarter, a new record. The total share of tablet video viewing alone grew by 33% in Q1.

    It's not just the number of views that are up for mobile, but also time spent: watching long-form video (10 minutes or longer) on mobile devices grew from 41% of all time watched in Q1 '12 to 53% of all time watched in Q1 '13, an increase of 29%. Digging in deeper, for tablets, 25% of all viewing time was for content 60 minutes or longer.

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  • Ooyala 2012 Video Index: Tablet-Based Viewing Times Continue to Rise

    Note: Today I'm pleased to welcome VideoNuze's latest contributor, Stewart Schley. Stewart has been writing about media and telecommunications subjects for more than 20 years for publishers including CED magazine, Multichannel News, Paul Kagan Associates and One Touch Intelligence.

    Ooyala 2012 Video Index: Tablet-Based Viewing Times Continue to Rise


    by Stewart Schley

    Video’s leap to tablets continues to impress, and not just when it comes to short-form content. Ooyala’s new Global Video Index 2012 illuminates a rising role for tablets in playing long-form content. Ooyala's data shows that in Q4 '12, 63% of total viewing time on tablets was for videos longer than 10 minutes, up from 46% in Q1 '12.  Nearly one-third of time spent watching videos on tablets in Q4 ’12 was for those an hour or longer.

    
The numbers suggest users are becoming increasingly comfortable watching full-length TV shows, movies and other long-form content on tablets, a finding that has implications for television networks and other content providers that want to extend their viewership to the small screen. Among playback devices Ooyala tracks, only connected TVs and game consoles had a higher percentage of long-form video viewing (81.7%) in Q4. PCs clocked in at 57%, and smartphones at 43.6%.

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  • 4 New Research Studies Point to Growth in Video Viewership and Monetization

    There were 4 separate research studies released yesterday from important video technology providers, all pointing to continued change and growth in video viewership and monetization. Below I've shared key highlights from each, along with links to obtain the original research.

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  • Study: Tablet, Connected Devices Driving Higher Video Engagement and Longer Sessions

    Let's face it: few people savor the idea of snuggling up with their desktop or laptop computer to watch long-form video entertainment. So even as online video consumption has surged, the industry is challenged by the fact that the vast majority of viewing is still locked to the computer. Now however, as video viewing via tablets along with connected devices and game consoles that allow TV-based viewing are beginning to go mainstream, new data from Ooyala suggests that engagement and session lengths are increasing as well. This is a positive sign for everyone involved in the online video ecosystem - brands, advertisers, content providers, distributors and device makers.

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  • 5 Items of Interest for the Week of Sept. 6th

    Though it was a short week due to the Labor Day holiday, there was no shortage of online video industry happenings this week. As I've been doing each of the last few Fridays, following are 5-6 noteworthy industry stories for your weekend reading pleasure.

    Ooyala Raises $22 Million to Accelerate Global Expansion
    Online video platform Ooyala's new $22 million round is a bright spot in what's been a pretty slow quarter for online video industry private financings. Ooyala's new funds will help the company grow in the Asia-Pacific region. Ooyala said it is serving 550 customers, double the level of a year ago.

    Google TV to Roll Out World-Wide Next Year
    Even though the first Google TV-enabled devices have yet to be deployed, Google CEO Eric Schmidt said this week that he envisions a global rollout next year. The connected device landscape is becoming more competitive for Google TV given the growing number of inexpensive connected device options.

    Business Groups Question Net Neutrality Rules
    Three pro-business trade groups urged the FCC to drop its net neutrality initiative, citing the "flourishing" broadband market and concerns that regulations will curtail new investments and hurt the economy. It seems like everyone has a different opinion about net neutrality, so the consensus needed to move regulation forward is still down the road.

    ESPN, YouTube Link Up for Promo Campaign
    This week ESPN and YouTube kicked off their "Your Highlight" campaign, enticing ESPN viewers to upload their own sports clips, with the best ones to be shown on SportsCenter. Then the best of the best will win a trip to ESPN's studios to watch a SportsCenter taping. It's a great promotional concept, using online video to further invest ESPN viewers in the brand. Whoever thought it up deserves a shout-out.

    Life Without a TV Set? Not impossible
    Another interesting data point to tuck into your back pocket: according to a 2010 Pew study, just 42% of Americans feel a TV set is a "necessity," down from 64% in 2006. Pew interprets this as a loss of status for the TV, as other devices like computers and phones have become video capable. The perception of convergence is taking root.


     
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