comScore

comScore: Millennials Spend 1/3 of Their TV Time Watching On Digital Platforms Posted on 10-14-2014
Underscoring the dramatic shifts occurring in millennials' TV viewing behavior, a new survey from comScore has found that millennials (18-34 year-olds) now use digital platforms for 1/3 of the time...
AOL-Adap.tv Serves 3.7 Billion Video Ads In September, Topping comScore's Rankings Posted on 10-17-2013
With 3.7 billion video ads served, the combined AOL-Adap.tv has landed atop comScore's September 2013 U.S. Online Video Rankings. (see chart below) It's the first time that AOL has...
YouTube's Online Views Are Down 32% vs. Last Year As Mobile Video Ascends Posted on 03-18-2013
Here's an eye-popping data point from last week's comScore online video rankings report for Feb. '13: YouTube's total of 11.3 billion monthly views were down 32% vs. Feb. '12...