Nielsen
Latest Research Coverage (43 items)
-
Nielsen: Connected TV Devices' Penetration Continues to Increase
Posted on 03-09-2017
Connected TV device penetration and usage are continuing to grow according to new data from Nielsen as of January 31st. Overall, Nielsen found that 23% of TV homes now...
-
Videology: Use of TV Audience Data to Target Video Ads Up 114%
Posted on 02-23-2016
With audiences shifting seamlessly between screens, evidence that TV advertising and online video advertising are also converging is mounting. The latest is from Videology, which has released its Q4...
-
Nielsen's Q3 '14 Data Shows Huge Drop in Linear TV Viewing as Online Video Surges
Posted on 12-03-2014
Nielsen has released its Q3 '14 Total Audience report (which is the new name for the previous quarterly Cross-Platform report), the highlight of which is the marked reduction in...
Research Around the Web (171 items)
- TV Long View: The Mind-Blowing Amount of Time Americans Spend Watching TV The Hollywood Reporter - 07-13-2019
- Ratings bombshell: In two years, network TV demos plummeted 27 percent AdAge - 01-28-2019
- Nielsen: 16M U.S. homes now get TV over-the-air, a 48% increase over past 8 years TechCrunch - 01-15-2019
- C3 Primetime Ratings Dropped 12% During August Multichannel News - 09-14-2018
- Younger Viewers Watching TV Out of Home Multichannel News - 05-24-2018
- Streaming Tech Reaches Third Of Universe, Eroding 'Traditional TV' Viewing Mediapost - 11-07-2017
Download Reports (3 results)
Video Research Around the Web
- TV Long View: The Mind-Blowing Amount of Time Americans Spend Watching TV The Hollywood Reporter
- Targeted Video Ads Jump 48% In 1st Quarter: Freewheel B&C
- Roku Commands 15% Of All Media Streaming Devices Mediapost
- Cord-Cutters Show Interest in Discovery Channel: Survey Multichannel News
- Pew: Mobile Broadband Users Double Since 2013 Multichannel News
- D2C Advertisers See Sharply Higher TV Ad Spending Mediapost
- Forecast: OTT Revenues To Hit $23.7 Billion By 2023 Mediapost
- Data-Enabled TV Buying Rises, Despite Concerns Mediapost