Nielsen
Latest Research Coverage (43 items)
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Nielsen: Connected TV Devices' Penetration Continues to Increase
Posted on 03-09-2017
Connected TV device penetration and usage are continuing to grow according to new data from Nielsen as of January 31st. Overall, Nielsen found that 23% of TV homes now...
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Videology: Use of TV Audience Data to Target Video Ads Up 114%
Posted on 02-23-2016
With audiences shifting seamlessly between screens, evidence that TV advertising and online video advertising are also converging is mounting. The latest is from Videology, which has released its Q4...
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Nielsen's Q3 '14 Data Shows Huge Drop in Linear TV Viewing as Online Video Surges
Posted on 12-03-2014
Nielsen has released its Q3 '14 Total Audience report (which is the new name for the previous quarterly Cross-Platform report), the highlight of which is the marked reduction in...
Research Around the Web (171 items)
- TV Long View: The Mind-Blowing Amount of Time Americans Spend Watching TV The Hollywood Reporter - 07-13-2019
- Ratings bombshell: In two years, network TV demos plummeted 27 percent AdAge - 01-28-2019
- Nielsen: 16M U.S. homes now get TV over-the-air, a 48% increase over past 8 years TechCrunch - 01-15-2019
- C3 Primetime Ratings Dropped 12% During August Multichannel News - 09-14-2018
- Younger Viewers Watching TV Out of Home Multichannel News - 05-24-2018
- Streaming Tech Reaches Third Of Universe, Eroding 'Traditional TV' Viewing Mediapost - 11-07-2017
Download Reports (3 results)
Video Research Around the Web
- Cord Cutters Now Averaging 520GB of Monthly Data Usage: Research Report Multichannel News
- Connected TV advertising to hit $7 billion this year AdAge
- IAB: video driving all-time high in digital ad spend The Drum
- 46% Of U.S. Broadband Households Now Subscribe To Multiple OTT Services Mediapost
- Survey: Streamers Now Access Two-Third of Their Video Online Multichannel News
- 'Platform Surfing': 74% Of Connected Device/Smart TV Users Stream; 44% Switch Between Streaming, Linear TV Mediapost
- Netflix Extends Lead in U.K. Amid Boom in Subscription Streaming Services Variety
- YouTube Videos Featuring Young Children Get Triple The Views Of Videos That Don’t (Study) Tubefilter