Nielsen
Latest Research Coverage (43 items)
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Nielsen: Connected TV Devices' Penetration Continues to Increase
Posted on 03-09-2017
Connected TV device penetration and usage are continuing to grow according to new data from Nielsen as of January 31st. Overall, Nielsen found that 23% of TV homes now...
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Videology: Use of TV Audience Data to Target Video Ads Up 114%
Posted on 02-23-2016
With audiences shifting seamlessly between screens, evidence that TV advertising and online video advertising are also converging is mounting. The latest is from Videology, which has released its Q4...
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Nielsen's Q3 '14 Data Shows Huge Drop in Linear TV Viewing as Online Video Surges
Posted on 12-03-2014
Nielsen has released its Q3 '14 Total Audience report (which is the new name for the previous quarterly Cross-Platform report), the highlight of which is the marked reduction in...
Research Around the Web (170 items)
- Ratings bombshell: In two years, network TV demos plummeted 27 percent AdAge - 01-28-2019
- Nielsen: 16M U.S. homes now get TV over-the-air, a 48% increase over past 8 years TechCrunch - 01-15-2019
- C3 Primetime Ratings Dropped 12% During August Multichannel News - 09-14-2018
- Younger Viewers Watching TV Out of Home Multichannel News - 05-24-2018
- Streaming Tech Reaches Third Of Universe, Eroding 'Traditional TV' Viewing Mediapost - 11-07-2017
- OTT Growth Helped By Connected TV Mediapost - 08-11-2017
Download Reports (3 results)
Video Research Around the Web
- Netflix Again Blows Past HBO, Others as No. 1 Pick for ‘Best Original Programming,’ Survey Finds Variety
- Cord-Cutting Got 75% Worse in Q1, Most Terrible Quarter Ever for Pay TV Multichannel News
- Many 4KTV Owners Don't Use Advanced Content Features Mediapost
- OTT Moves Beyond ‘Early Adopter’ Phase as 45-60 Set Becomes New Battleground Multichannel News
- Streamers Make More Shows But Cancel Sooner, Study Finds The Hollywood Reporter
- vMVPD Users Definitely Not Cord Nevers - Only 15% Previously Had No Pay TV Multichannel News
- Direct Video Ad Deals Soar Mediapost
- GroupM Predicts Streaming Will Have 'Gradual' Impact On TV Advertisers Mediapost