Brightcove

Research: 46% of People Who Watched a Branded Video on Social Media Then Made a Purchase Posted on 11-15-2016
Here’s an eye-opening data point: according to new research from Brightcove, 46% of respondents said they made a purchase as a result of watching a branded video on social...
Study: Video is Preferred Content Source for Brand Information Posted on 09-11-2014
A new study from Brightcove has found that 76% of consumers cite video as their preferred content source when consuming brand information, with 79% overall favoring digital content over...
Brightcove Survey: 62% of Viewers Blame Brand if They Experience Poor Video Quality Posted on 11-27-2013
Poor quality online video experiences cost brands in numerous ways, according to a new Brightcove survey. 62% of respondents are likely to blame the brand, rather than their ISP or...