Analysis for 'TV Everywhere'
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Research: Over Half of Pay-TV Subscribers Used TV Everywhere in Past 6 Months
TV Everywhere (TVE) continues to gain adoption, with research released late last week by Hub Entertainment Research and industry trade group CTAM revealing that 56% of pay-TV subscribers watched TVE content in the past 6 months with 51% saying they watched in the past month. According to CTAM, all of the top pay-TV operators, 400 smaller independent cable operators and 100+ networks now deliver TVE content.
Categories: TV Everywhere
Companies: CTAM, Hub Research
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VideoNuze Podcast #314: TV Everywhere Lags, Buffering Frustrates, SVOD Rolls Over DVDs
I'm pleased to present the 314th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
First up this week, Colin and I dig into the TV Everywhere awareness/usage data from Digitalsmiths’ Q4 ’15 Video Trends report. Both of us found it pretty sobering that 60% of pay-TV subscribers are still unaware of TVE services and usage has stalled out, despite the industry’s big bet. The data indicates that only around 10% of pay-TV subscribers use TVE on a weekly basis.
We then turn to the frustrations of buffering, which IneoQuest focused on in its “Buffer Rage” survey released this week. But despite the issues online viewers may be having with delivery quality, SVOD remains on a roll. DVDs have clearly been a victim of SVOD’s success and Colin notes that Digitalsmiths’ report found respondents’ usage of Redbox DVD kiosks dropped precipitously from 18.4% in Q1 ’15 to 13.1% in Q4 ’15. This week Redbox’s parent Outerwall said it was exploring “strategic and financial alternatives.”
Listen now to learn more!
Click here to listen to the podcast (20 minutes, 31 seconds)
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The VideoNuze podcast is also available in iTunes...subscribe today! (note the link has been updated)Categories: Podcasts, SVOD, TV Everywhere
Companies: Digitalsmiths, IneoQuest, Podcast
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60% of Pay-TV Subscribers Are Still Not Aware of TV Everywhere Services
60% of pay-TV subscribers are still not aware of TV Everywhere apps allowing TV viewing on mobile devices. That’s one of the key highlights of the 13th edition of the Digitalsmiths quarterly Video Trends Report, for Q4 ’15, which surveyed 3,100 consumers. The 40% awareness level is up just 3.7% since Q4 ’13 and 13.6% since Q4 ’12.
Worse, the Q4 ’15 report found that 21.5% of pay-TV subscribers have their pay-TV provider’s app on their mobile device, a decrease of 3.7% since Q4 ’13 and 4.5% since Q4 ’12. Among those who use their pay-TV provider’s app, 45.4% use it on a weekly basis, flat from Q2 ’15 but up 3.6% from Q3 ’15 when it dipped.Categories: TV Everywhere
Companies: Digitalsmiths
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FreeWheel: Video Ad Views on Devices Surpass Desktop/Laptop for First Time
In a sign of how extensively connected and mobile devices have proliferated, video ads viewed on them have surpassed video ads viewed via browsers on desktops and laptops for the first time, as measured by FreeWheel in its new Q4 ’15 Video Monetization Report.
As seen in the graphic below, while desktops/laptops accounted for 40% of video ads views (up .1% vs. Q4 ’14), video ads viewed on connected TV devices accounted for 22% (up 76% YOY), with smartphones accounting for another 19% (up 92% YOY) and tablets at 9% (up 40% YOY). Combined, these devices account for 50% of ad views. FreeWheel also reported 10% of of ad views occurring on pay-TV operators’ set-top box VOD.Categories: Advertising, TV Everywhere
Companies: FreeWheel
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TV Everywhere Usage Remains Hard to Pin Down
TV Everywhere is the great hope of the pay-TV industry to combat viewers from defecting to OTT. But pinning down actual TVE usage remains murky at best.
For example in its Q4 2015 Digital Video Benchmark released last week, Adobe found that 17.4% of pay-TV viewers used TV Everywhere at least once per month. That was the highest level of TVE usage Adobe has found, rising above the 13%-14% range of usage over the past 4 quarters.Categories: TV Everywhere
Companies: Adobe, CTAM, Digitalsmiths
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FreeWheel’s Q3 Video Monetization Report Shows Continued Industry Growth
FreeWheel has released its Q3 ’15 Video Monetization Report (VMR), which reveals the continuation of a number of important industry trends. Both ad views and video views grew 28% vs. Q3 ’14, consistent with growth rates seen over the past few quarters.
Live video was once again the fastest-growing genre, with a 113% year-over-year growth, compared to 30% for long-form and 9% for short-form. Sports was again the biggest driver of live with 63% of sports video viewed live, compared with 17% of news video viewed live (other genres were in low single digits). News had the biggest proportion of short-form (76%), while Entertainment (60%) ad Kids (59%) had the biggest proportion of long-form.Categories: Advertising, Devices, Live Streaming, Sports, TV Everywhere
Companies: FreeWheel
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New Research Indicates Stability of Pay-TV Despite Rising OTT Usage
New research from Digitalsmiths shows relatively muted interest in switching/dropping pay-TV providers, strong appeal of customized, a la carte pay-TV channel lineups, high awareness and usage of OTT services, and low adoption of TV Everywhere, among other things.
Just 7.7% of respondents said they’d switched pay-TV providers in the last 3 months (up from 6% in Q2 ’14). Less than 15% of respondents said they might either cut their service, switch to pay-TV providers or move to an online app or rental service in the next 6 months, an improvement vs. Q2 ’14.
While 76.6% of pay-TV subscribers are satisfied or very satisfied, 23.4% are unsatisfied, an increase of 6.1 percentage points since Q2 ’13. For those unsatisfied, the top 3 reasons were “increasing fees for cable/satellite service,” “increasing fees for Internet service” and “poor customer service.” Digitalsmiths found the top 3 predictors of satisfaction were monthly bill, ease of finding linear content and ease of finding VOD content.Categories: TV Everywhere
Companies: Digitalsmiths
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Adobe: TV Everywhere Adoption Stagnant Over Past 4 Quarters
Last Friday Adobe released its U.S. Digital Video Benchmark for Q2 ’15, showing, among other things, surprisingly stagnant adoption of TV Everywhere over the past 4 quarters. According to Adobe, active viewership of TVE among pay-TV viewers stood at 12.7%, exactly the same rate as in Q3 ’14 (and down a bit from 13.2% in Q1 ’15). However, the Q2 ’15 rate of 12.7% was 19% higher than the 10.7% rate Adobe recorded in Q2 ’14.
Categories: TV Everywhere
Companies: Adobe, TV Everywhere
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FreeWheel: TV Everywhere Viewing Triples in Q1 '15 Anchored By Live Sports
FreeWheel has released its Q1 '15 Video Monetization Report, which reinforces many of the key trends seen in recent quarters. Of note, TV Everywhere viewing increased 328% vs. Q1 '14, now accounting for 57% of long-form content viewed. Once again, live content grew the fastest, up 140% year-over-year. Sports accounted for 82% of live ad views, basically flat from Q4 '14.
Overall, FreeWheel found that video views grew 40% in Q1 '15 vs. Q1 '14, with ad views up 43%, the fastest growth since 2012.Categories: Advertising, Devices, TV Everywhere
Companies: FreeWheel, TV Everywhere
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Study: 82% of Heavy TV Everywhere Users Believe Pay-TV is a Strong Value
New research validates the key assumption that TV Everywhere adds critical value to the increasingly expensive pay-TV subscription. In a survey, HUB Research has found that 82% of heavy TVE users rate pay-TV a "good" or "excellent" value vs. 52% for light TVE users, and just 48% for non-TVE users.
That's encouraging news for the pay-TV ecosystem, however, just 16% of subscribers are actually heavy users, using TVE several times per week or every day). Importantly though, 30% of millennials identify themselves as heavy users. Clearly a key industry challenge is to raise TVE awareness and usage.Categories: TV Everywhere
Companies: Hub Research, TV Everywhere
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FreeWheel: TV Everywhere Viewing Up Over 4x Compared To A Year Ago
More evidence of TV Everywhere's momentum today, as FreeWheel's Q4 2014 Video Monetization Report found that 56% of long-form and live ads were viewed via authentication. That's more than 4x greater than the 13% authentication rate for long-form content in Q4 '13. Total long-form viewing was up 43% in Q4 '14 vs. the prior year.
The new data follows Comcast's news last week that 30% of its Xfinity TV subscribers use TV Everywhere monthly. (Note Comcast owns FreeWheel).Categories: Advertising, TV Everywhere
Companies: FreeWheel, TV Everywhere
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Comcast: Over 30% of Xfinity TV Subscribers Now Using TV Everywhere
Comcast said that in 2014 over 30% of its Xfinity TV subscribers used its TV Everywhere app ("Xfinity TV Go") on a monthly basis, representing a 20% year-over-year growth rate. The average Xfinity TV Go viewer watched over 7 hours per month via the app, up 40% vs. a year ago. Comcast said the Xfinity TV Go app for iOS and Android has been downloaded over 11 million times.
Categories: Apps, Cable TV Operators, TV Everywhere
Companies: Comcast
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Adobe: Online Video Starts in Q2 '14 Hit Record High of 38.2 Billion
Adobe's Q2 '14 U.S. Digital Video Benchmark report has found that global online video starts hit 38.2 billion, a 43% increase vs. Q2 '13 and a new record among Adobe customers. Q2 was fueled in part by the heavily streamed World Cup matches in June. Mobile continued to experience strong growth too, with 26% of starts occurring on mobile devices, up from 19% a year earlier. Smartphones notched 13.6% of starts vs. 13% for tablets, the first time smartphones have pulled ahead. However, just 16.6% of mobile videos reached 75% completion.
Categories: TV Everywhere
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Just 7% of TV Everywhere Users Cite Authentication as Main Challenge
Industry research firm The Diffusion Group has found that, contrary to conventional wisdom, authentication is not blocking broader consumer acceptance of TV Everywhere services. TDG found that just 7% of TVE users perceive the TVE authentication process as "difficult" to "very difficult" while over two-thirds (68.4%) said it was "easy" to "very easy." Nonetheless, 82% of TVE users said eliminating TVE log-in entirely would be an important enhancement.
Categories: TV Everywhere
Companies: TDG, TV Everywhere
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Report: TV Everywhere Viewing Spikes, Riding Surge in Live Sports Viewing
TV Everywhere proponents will find a lot to like in FreeWheel's newly released Q2 2014 Video Monetization Report. Ad views on authenticated on demand long-form plus live-streaming content grew 619% vs. Q2 '13. Fully 38% of these content formats' ad views now come via authentication, up from just 8% a year ago.
Live content was up 201% year-over-year, with 81% of live ad views attributable to sports. Q2 included marquee events like World Cup, NBA and NHL playoffs. The share of live content's ad views vs. total ad views increased from 8.1% in Q2 '13 to 18.3% in Q2 '14.Categories: Advertising, Live Streaming, Sports, TV Everywhere
Companies: FreeWheel, TV Everywhere
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Adobe: 21% of Pay-TV Subscribers Use TV Everywhere, In Synch With NPD Research
Adobe has released its Q1 2014 U.S. Digital Video benchmark report, finding among other things, that 21% of U.S. pay-TV subscribers use TV Everywhere, up from 16% in Q3 '13. The 21% usage rate is exactly what research firm NPD found in its separate research released last month.
(Note, in a NY Times article today, Adobe said that the Q1 data excludes the Sochi Olympics TVE usage.)
Adobe also found that the number of TVE authentications jumped by 246% vs. Q1 '13, with iOS devices taking a 43% share of views, followed by browser (36%), Android (15%) and gaming consoles (6%). The latter experienced the strongest growth rate, up from a 1% share a year ago.Categories: TV Everywhere
Companies: Adobe, TV Everywhere
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VideoNuze Podcast #229: Cord-Cutters are Satisfied; TV Everywhere Lags
I'm pleased to present the 229th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
Earlier this week Colin's firm nScreenMedia released new research, finding among things, that cord-cutters are mostly satisfied without pay-TV service. Colin provides his take on the data, noting in particular that just 9% of respondents missed sports, which suggests cord-cutters are mostly self-selected non-sports fans.
We also zero in on millennial cord-cutters and their attitudes. Both of us believe the data counters a quote from Time Warner CEO Jeff Bewkes this week related to millennials, that "Once they take the mattress and get it off the floor, that's when they subscribe to TV." That's been true in the past, but it will get a lot harder given the range of video choices now available.
We then turn our attention to TV Everywhere and recent research showing that while it is valued by those who use it, adoption still remains relatively low. We dig into why this conundrum is likely to continue.
Click here for previous podcasts
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The VideoNuze podcast is also available in iTunes...subscribe today!Categories: Cable TV Operators, Podcasts, Satellite, Telcos, TV Everywhere
Companies: nScreenMedia, TV Everywhere, Viacom
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Study: 58% of Consumers are Interested in Downloading Pay-TV Content to Tablets
According to a new study by Vubiquity, 58% of consumers would like the ability to download to their tablets TV shows and movies that are included in their pay-TV subscriptions. Of these, 63% would be willing to pay $1 to $5 to stream or download content. Respondents who expressed interest in downloading already consume proportionately more content across all platforms.
Vubiquity believes a downloading feature offers a big opportunity for pay-TV operators to differentiate themselves. Coincidentally, Will wrote back in October, 2012 how he believed TiVo Stream's download feature was a killer app. In late 2012 Comcast introduced a similar feature for certain TV shows (there are rights issues involved in deploying this more broadly).Categories: Devices, Downloads, TV Everywhere
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Report: Over 1/2 of Pay-TV Subscribers Still Don't Know About their Provider's TV Everywhere App
Over half (52.4%) of pay-TV subscribers still don't know whether their provider offers an app that allows for tablet or smartphone-based viewing, according to Digitalsmiths' new Q4 '13 video trends report. The level is basically the same as the company's Q3 report. Just 21.6% of subscribers have downloaded their provider's app (up slightly from 19.6% in Q3), but almost 60% of those that have downloaded it use it either less than once per week or never.
Categories: Mobile Video, TV Everywhere
Companies: Digitalsmiths
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Adobe: Mobile Dominates as TV Everywhere Streams Double in 2013; Winter Olympics Next Up for Primetime
Adobe has published its Q4 '13 U.S. Digital Video Benchmark report, finding that authenticated TV Everywhere streams more than doubled in 2013 to 574.2 million, up from 222.5 million in 2012. As the graph below shows, 73% of authenticated views occurred on mobile devices, 22% on desktop and less than 5% each on gaming consoles and connected TVs. For the mobile viewing, tablet share more than doubled vs. 2012 to 42%, with smartphone declining to 31%.
Categories: Mobile Video, Sports, Technology, TV Everywhere
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Video Research Around the Web
- Disney Plus Will Surpass Netflix in Customers by 2026, Research Company Says Next TV
- Tubi Says Streaming Rose 58% In 2020, With Half Of Viewers Younger Than 35 Deadline
- U.S. SVOD Revenue Spiked 39% in Q3 to $5.5 Billion Next TV
- What Are Consumers Willing To Pay For Ad-Free TV Content? Mediapost
- What Streaming Wars? Five Services Control 83% of Connected TV Viewing Next TV
- PwC Study: Global Media, Entertainment Revenues To Sink 5.6% in 2020 Mediapost
- What the world watched in a day Think with Google
- U.S. Streaming Minutes Up 85% From Late March Through Early June Mediapost