GfK
Latest Research Coverage (5 items)
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Research: 30% of Millennials Are Cord-Nevers or Cord-Cutters
Posted on 01-24-2017
New research from GfK MRI reveals that 30% of US millennials (18-34 year-olds) are cord-nevers or cord-cutters (dubbed "cordless"), almost double the rate (16%) of Boomers, the next generation...
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Study: Watching Video Accounts for Just 2% of Smartphone Time
Posted on 02-04-2016
GfK MRI has released results of a new study analyzing the amount of time nearly 6,000 smartphone users spend on different activities, finding that just 2% of time is spent...
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IAB: Viewers' Interest in Online Originals Now Exceeds TV News, Sports and Daytime Programming
Posted on 05-08-2014
In a significant sign of how quickly the market has evolved, the IAB released new research with GfK showing that regular monthly online video viewers prefer online originals to...
Research Around the Web (14 items)
- Cord-Cutters, 'Cord-Nevers' Differ In Viewing, Demographics, Pay TV Subs Mediapost - 04-24-2017
- More People Are Subscribing to Multiple Video Streaming Services Fortune - 10-12-2016
- TV Binge Watching On The Rise Mediapost - 07-19-2016
- Study: 75% of Consumers Haven’t Heard of 'TV Everywhere' Home Media Magazine - 12-16-2015
- Study: Streaming Video Third-Most-Popular Online Activity Home Media Magazine - 07-22-2015
- Netflix Takes Big Chunk of Viewing but May Not Hurt Ad-Supported TV AdAge - 09-25-2014
Video Research Around the Web
- TV Long View: The Mind-Blowing Amount of Time Americans Spend Watching TV The Hollywood Reporter
- Targeted Video Ads Jump 48% In 1st Quarter: Freewheel B&C
- Roku Commands 15% Of All Media Streaming Devices Mediapost
- Cord-Cutters Show Interest in Discovery Channel: Survey Multichannel News
- Pew: Mobile Broadband Users Double Since 2013 Multichannel News
- D2C Advertisers See Sharply Higher TV Ad Spending Mediapost
- Forecast: OTT Revenues To Hit $23.7 Billion By 2023 Mediapost
- Data-Enabled TV Buying Rises, Despite Concerns Mediapost