GfK
Latest Research Coverage (7 items)
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Research: U.S. Cord Never Population Rises to 31 Million
Posted on 04-09-2019
There are now approximately 31 million “cord never” adults in the U.S. - people who have never paid for a traditional pay-TV service - according to MRI-Simmons’s latest Cord...
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Research: 30% of Millennials Are Cord-Nevers or Cord-Cutters
Posted on 01-24-2017
New research from GfK MRI reveals that 30% of US millennials (18-34 year-olds) are cord-nevers or cord-cutters (dubbed "cordless"), almost double the rate (16%) of Boomers, the next generation...
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SVOD Services May Be Hitting Subscribers’ Limit on Willingness to Pay
Posted on 06-01-2016
New research from GfK shows that SVOD services may be hitting subscribers’ limit on willingness to pay, in turn crimping the potential for future rate increases. GfK found the...
Research Around the Web (19 items)
- ‘Cord-Keepers’ Dominate in New Study of Pay TV Subs B&C - 08-27-2018
- GfK Posits Streaming Video Undermines Disc, Digital Download Ownership Home Media - 10-18-2017
- Cord-Cutters, 'Cord-Nevers' Differ In Viewing, Demographics, Pay TV Subs Mediapost - 04-24-2017
- More People Are Subscribing to Multiple Video Streaming Services Fortune - 10-12-2016
- More Than Two Thirds of Consumers Have Never Bought a Digital Video Variety - 08-23-2016
- TV Binge Watching On The Rise Mediapost - 07-19-2016
Video Research Around the Web
- U.S. SVOD Revenue Spiked 39% in Q3 to $5.5 Billion Next TV
- What Are Consumers Willing To Pay For Ad-Free TV Content? Mediapost
- What Streaming Wars? Five Services Control 83% of Connected TV Viewing Next TV
- PwC Study: Global Media, Entertainment Revenues To Sink 5.6% in 2020 Mediapost
- What the world watched in a day Think with Google
- U.S. Streaming Minutes Up 85% From Late March Through Early June Mediapost
- Two-Thirds Of Ad Execs Anticipate Lower 2021 Ad Budgets Due To Pandemic Mediapost
- HBO NOW Streaming Data In Wake of COVID-19 HBO