GfK

Research: U.S. Cord Never Population Rises to 31 Million Posted on 04-09-2019
There are now approximately 31 million “cord never” adults in the U.S. - people who have never paid for a traditional pay-TV service - according to MRI-Simmons’s latest Cord...
Research: 30% of Millennials Are Cord-Nevers or Cord-Cutters Posted on 01-24-2017
New research from GfK MRI reveals that 30% of US millennials (18-34 year-olds) are cord-nevers or cord-cutters (dubbed "cordless"), almost double the rate (16%) of Boomers, the next generation...
SVOD Services May Be Hitting Subscribers’ Limit on Willingness to Pay Posted on 06-01-2016
New research from GfK shows that SVOD services may be hitting subscribers’ limit on willingness to pay, in turn crimping the potential for future rate increases. GfK found the...