GfK

Research: 30% of Millennials Are Cord-Nevers or Cord-Cutters Posted on 01-24-2017
New research from GfK MRI reveals that 30% of US millennials (18-34 year-olds) are cord-nevers or cord-cutters (dubbed "cordless"), almost double the rate (16%) of Boomers, the next generation...
Study: Watching Video Accounts for Just 2% of Smartphone Time Posted on 02-04-2016
GfK MRI has released results of a new study analyzing the amount of time nearly 6,000 smartphone users spend on different activities, finding that just 2% of time is spent...
IAB: Viewers' Interest in Online Originals Now Exceeds TV News, Sports and Daytime Programming Posted on 05-08-2014
In a significant sign of how quickly the market has evolved, the IAB released new research with GfK showing that regular monthly online video viewers prefer online originals to...