Analysis for 'Data'
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Videology: 25% of Clients' Video Campaign Impressions Now Using First-Party Data
Videology has released its latest Knowledge Lab research report which is focused on first-party data and how it is being used to help target video ads. Among the highlights of the report are that 25% of video campaign impressions Videology now serves use first-party targeting. Overall, the percentage of video campaigns using first-party data has increased from 5% in 2015 to 11% in the first half of 2017.
Categories: Advertising, Data
Companies: Videology
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