Videology
Latest Research Coverage (15 items)
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Videology: 25% of Clients' Video Campaign Impressions Now Using First-Party Data
Posted on 07-20-2017
Videology has released its latest Knowledge Lab research report which is focused on first-party data and how it is being used to help target video ads. Among the highlights...
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Research: Majority of Ad Buyers Expect Programmatic Will Account for Over Half of TV Ads in 3-5 Years
Posted on 04-20-2017
Videology has released new research showing strong enthusiasm for data-enabled TV ads among agencies and advertisers. According to a study conducted by Advertiser Perceptions for Videology, 64% of respondents...
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Influence of TV Ads on Video Ad Targeting Increased During 2016
Posted on 02-09-2017
Here’s a great data point highlighting how TV and online video advertising are converging: new data from Videology revealed that in Q4 ’16, 23% of online video ad campaigns...
Research Around the Web (11 items)
- Connected-TV Ad Spend Accelerating Mediapost - 02-05-2018
- Videology Q2 2017 Report Finds Advanced TV Ad Spending Grew 150% Quarter Over Quarter Press Release - 07-28-2017
- Videology Study Finds Demos Still Campaign Key B&C - 12-15-2016
- Advanced Ad Spending Up 92%: Videology Multichannel News - 11-09-2016
- Videology, TubeMogul And The Trade Desk Ranked As Top DSPs For Video Mediapost - 12-11-2015
- Videology and White Ops Report Shows That Blocking Bots on Video Ads Can Increase Brand Engagement by 22% Press Release - 11-12-2015
Download Reports (1 result)
Video Research Around the Web
- Netflix Again Blows Past HBO, Others as No. 1 Pick for ‘Best Original Programming,’ Survey Finds Variety
- Cord-Cutting Got 75% Worse in Q1, Most Terrible Quarter Ever for Pay TV Multichannel News
- Many 4KTV Owners Don't Use Advanced Content Features Mediapost
- OTT Moves Beyond ‘Early Adopter’ Phase as 45-60 Set Becomes New Battleground Multichannel News
- Streamers Make More Shows But Cancel Sooner, Study Finds The Hollywood Reporter
- vMVPD Users Definitely Not Cord Nevers - Only 15% Previously Had No Pay TV Multichannel News
- Direct Video Ad Deals Soar Mediapost
- GroupM Predicts Streaming Will Have 'Gradual' Impact On TV Advertisers Mediapost