Videology

Videology: 25% of Clients' Video Campaign Impressions Now Using First-Party Data Posted on 07-20-2017
Videology has released its latest Knowledge Lab research report which is focused on first-party data and how it is being used to help target video ads. Among the highlights...
Research: Majority of Ad Buyers Expect Programmatic Will Account for Over Half of TV Ads in 3-5 Years Posted on 04-20-2017
Videology has released new research showing strong enthusiasm for data-enabled TV ads among agencies and advertisers. According to a study conducted by Advertiser Perceptions for Videology, 64% of respondents...
Influence of TV Ads on Video Ad Targeting Increased During 2016 Posted on 02-09-2017
Here’s a great data point highlighting how TV and online video advertising are converging: new data from Videology revealed that in Q4 ’16, 23% of online video ad campaigns...

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