Analysis for 'NATPE'
Tuesday, January 20, 2015, 3:16 PM ET|Posted by Will Richmond
Here's more evidence of how watching TV programs is changing: according to part two of a TV viewer survey fielded by NATPE and CEA, 71% of respondents said they have streamed full-length TV programs in the past 6 months. No surprise, Netflix was the go-to source, with 40% having watched there, followed by 26% for YouTube and 25% for network web sites.
Friday, January 10, 2014, 6:08 PM ET|Posted by Will Richmond
A new study from the Consumer Electronics Association (CEA) and National Association of Television Program Executives (NATPE) released yesterday at CES, revealed that it is still very early days for second screen usage in conjunction with TV programs. The study estimates that 44% of the general population has ever accessed TV program related content on a second screen. This is the group that was surveyed.
Of this group, 42% (or about 18% of the general population) accessed "synchronous" content, which is meant to be consumed with the TV program, such as polls, contests, Twitter feeds, chats, etc.), and 91% (or about 40% of the general population) accessed "asynchronous" content which is meant to be consumed before or after the TV program such as actor or behind-the-scenes info, trivia, webisode viewing and Twitter/Facebook activity.
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