Analysis for 'FOX'
Friday, October 1, 2010, 10:04 AM ET|Posted by Will RichmondIt's Friday and that means that once again VideoNuze is featuring 5-6 interesting online/mobile video industry stories that we weren't able to cover this week. Have a look at them now, or take them with you for weekend reading!
Nielsen Unveils New Online Advertising Measurement
comScore Introduces Digital GRP `Overnights` in AdEffx Campaign Essential
Dueling initiatives from Nielsen and comScore were announced on Monday, aimed at translating online usage into comparable TV ratings information, including reach, frequency and Gross Ratings Points (GRPs). While online video ad buying is ramping up, the tools to measure viewership in a comprehensive way have been lacking. This is one of the main issues holding back content providers from participating in TV Everywhere.
Analyst: Cord-cutting fears overblown
New research shared this week by BTIG analyst Rich Greenfield concludes that less than 8% of the market is actually interested in cord-cutting. The big impediment: losing access to sports and cable programming, which is unlikely to migrate to free over-the-top alternatives. Greenfield's conclusion is that cord-cutting isn't a major threat to pay-TV operators over the next 3-5 years. Notwithstanding the research, another factor I'd point to that could tip cord-cutting the other way is consumers' belt-tightening. Much as nobody wants to lose access to programming, if the price is perceived as too high, they'll make compromises.
Why YouTube Viewers Have ADD and How to Stop It
Abandonment rates for online video have always been a concern, and using new research, Visible Measures CMO Matt Cutler now quantifies the behavior. Expect 20% of the audience to drop out within 10 seconds of hitting play, 33% by the 30 second mark and 44% by 60 seconds in. Pretty sobering data but incredibly important in thinking about content creation and monetization.
Networks Have Sharing Issues With Hulu
Hulu's New Hoop
On the one hand, Hulu's network partners, ABC, NBC and Fox are reportedly pulling back ad inventory that Hulu is allowed to sell, yet on the other, Hulu is reportedly out aggressively selling ads in Hulu Plus, its subscription service. Meanwhile this week Hulu also announced that Hulu Plus will be accessible on both Roku devices and TiVo Premiere, as it continues chasing Netflix in the subscription game.
The New Apple TV Reviewed: It`s All About the Video
Apple TV devices started shipping this week, and reviews began popping up all over the web. This mostly positive review indicates that the user experience is solid, but that content selection is still skimpy. That's no surprise given how few deals Apple has struck to date. Yet to be seen is how Apple TV performs when it can access other iOS apps.
Friday, May 29, 2009, 9:01 AM ET|Posted by Will Richmond
Below is the 18th edition of the VideoNuze Report podcast, for May 29, 2009.
This week I review the Q1 '09 Nielsen A2/M2 Three Screen Report data recently released, comparing it to Q1 '08 data. My comments pick up on a post I wrote earlier this week, "Video Behavior Changes Suggest Evolution, Not Revolution For Now."
Don't get me wrong, video consumption on alternative platforms (i.e. broadband, mobile, DVR) is continuing to grow briskly. But the reality is that when you look at the numbers, they suggest steady rather than dramatic, overnight change is what's really happening in the market. This reality is sometimes missed in the ongoing hype.
Meanwhile Daisy adds more detail to a post she wrote, "Fox's Prison Break Finale Demonstrates the Power of Social Media," which describes how Fox cleverly used social media to promote a DVD with 2 additional episodes following the on-air finale. Fox used various social media sites to release a teaser picture from the new episodes and began promoting the DVD which will be available on July 21 on DVD and for purchase on iTunes. It's an intriguing way for the studio to migrate users beyond traditional TV consumption and generate additional revenue.
Click here to listen to the podcast (13 minutes, 37 seconds)
Click here for previous podcasts
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Video Research Around the Web
- As streaming surges globally, Roku is falling behind abroad Protocol
- World-Wide Streaming Subscriptions Pass One Billion During Pandemic WSJ
- Cable Now Controls Nearly 70% of U.S. Fixed Broadband After Biggest Year Since 2008 Next TV
- Cord Cutting’s Worst Year Ever: Analyst B&C
- Disney Plus Will Surpass Netflix in Customers by 2026, Research Company Says Next TV
- Tubi Says Streaming Rose 58% In 2020, With Half Of Viewers Younger Than 35 Deadline
- U.S. SVOD Revenue Spiked 39% in Q3 to $5.5 Billion Next TV
- What Are Consumers Willing To Pay For Ad-Free TV Content? Mediapost