News for 'IAB'

Title Date Source
IAB Video Streaming Report: Higher Ad Revenue Growth For OTT Platforms, 'Walled Garden' Concerns 12-10-2019 Mediapost
IAB: video driving all-time high in digital ad spend 10-21-2019 The Drum
US digital advertising exceeded $100B in 2018 (IAB report) 05-07-2019 TechCrunch
IAB says online advertising grew to $88B last year - more spending than TV 05-10-2018 TechCrunch
Why Programmatic Is Fueling Digital Video Ad Spending 05-07-2018 Mediapost
Most Americans can get internet on their TV - but they’re still mostly watching plain old TV 05-10-2017 Recode
IAB Says Overall Digital Video Ad Revenues Grew 53% To $9.1 Billion Last Year 04-26-2017 Tubefilter
Authenticity Overtakes Aspirations In Online Video Ads 05-11-2016 Mediapost
Digital Video Is Now More Popular Than Primetime TV: Study 05-11-2016 Variety
New Study Shows Millennials Prefer Short Mobile Videos, While Older Crowds Like Long-form 04-11-2016 Adweek
Thirty-Six Percent Of Smartphone Users Regularly Watch Longer-Form Videos 06-08-2015 Tubefilter
One In Four U.S. Adults Watches Original Video Content Every Month 05-06-2015 Tubefilter
Execs To Increase Digital Video Ads 04-27-2015 Mediapost
Less Ads Mean Streaming TV Tops Traditional Viewing 04-20-2015 Mediapost
Digital Video Ad Revenue Increases To $1.5 Billion In First Half Of 2014 10-20-2014 Tubefilter
Original Digital Video On Track To Be As Important As TV, Say Marketers & Agencies In New Study From IAB 04-28-2014 Press Release
IAB: 72% of Publishers Are Now Using Programmatic Ad Technologies 11-05-2013 AdAge
TV Ads Viewed Online Up Brand Recall 02-25-2013 Online Media Daily
Mobile Video Is all About Home Sweet Home 12-13-2012 AdWeek
Study: More Men Than Women Use Mobile Phones to Choose Movies, Watch Trailers 10-02-2012 The Hollywood Reporter
Video Ads Are The Most Effective, Move 41% of Affluents to Take Action 08-11-2011 ReelSEO
Online Ad Revenue Hits $26 Billion In 2010 04-14-2011 Online Media Daily
Momentum for Web Ad Market 05-14-2010 AdWeek
Internet Ad Revenues at $10.9 Billion for First Half of `09 10-05-2009 Press Release
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