Mobile Video Is All About Home Sweet Home
63% of views occur in consumers' residence
So much for the on-the-go consumer disrupting where most marketing occurs.
Actually, 63 percent of video streaming on mobile phones happens when folks are in their homes, per research from the Interactive Advertising Bureau (IAB). And according to the IAB, mobile videos are watched during prime-time television hours more than any other daypart.
Yep, sounds like the ol' TV/family room, doesn't it?
In a report dubbed “The IAB Mobile Phone Video Diaries,” 36 percent of home-based digital video watching occurs in the same room as a second screen, such as a TV, desktop computer or tablet (perhaps driven by growth in at-home WiFi).
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