News for 'Advertising'

Title Date Source
What Are Consumers Willing To Pay For Ad-Free TV Content? 10-13-2020 Mediapost
Two-Thirds Of Ad Execs Anticipate Lower 2021 Ad Budgets Due To Pandemic 03-25-2020 Mediapost
Ad Execs Plan to Spend More on ESPN, HGTV 01-13-2020 Multichannel News
2019’s U.S. TV advertising trends across Amazon, Apple, Google, Facebook, and Microsoft 01-04-2020 Venture Beat
IAB Video Streaming Report: Higher Ad Revenue Growth For OTT Platforms, 'Walled Garden' Concerns 12-10-2019 Mediapost
TV Industry Suffers Steepest Drop in Ad Sales Since Recession 12-09-2019 Bloomberg
Connected TV advertising to hit $7 billion this year 11-05-2019 AdAge
IAB: video driving all-time high in digital ad spend 10-21-2019 The Drum
Comcast Spotlight: TV Viewing Reached a 2-Year High in Q1 08-03-2019 Multichannel News
Targeted Video Ads Jump 48% In 1st Quarter: Freewheel 06-27-2019 B&C
Global AVOD Revenue to Reach $56 Billion by 2024 06-27-2019 Multichannel News
Forecast: Nonlinear TV Ads To Grow 22% In 2019 06-17-2019 Mediapost
D2C Advertisers See Sharply Higher TV Ad Spending 06-10-2019 Mediapost
Data-Enabled TV Buying Rises, Despite Concerns 05-30-2019 Mediapost
US digital advertising exceeded $100B in 2018 (IAB report) 05-07-2019 TechCrunch
The next front of the streaming wars is the battle for ad-supported programming 04-09-2019 Digiday
Direct Video Ad Deals Soar 03-28-2019 Mediapost
Hulu’s Price Cut Will Boost Ad Revenues 03-17-2019 eMarketer
GroupM Predicts Streaming Will Have 'Gradual' Impact On TV Advertisers 03-12-2019 Mediapost
Magna Dives Deep Into Demos: 30-Year Analysis Reveals Polarization Of Linear TV, Ad Spending Too 03-01-2019 Mediapost
GroupM’s State of Video Lays Out New Battleground For Attention 11-01-2018 AdExchanger
Magna: Programmatic Video And Mobile Grow Up 10-16-2018 AdExchanger
Shorter TV Ads Command More Viewer Attention 10-11-2018 Mediapost
YouTube To Net $3.4 Billion In U.S. Ad Revenues This Year (Study) 10-09-2018 Tubefilter
TV Revenue Expected to Dip in Record-Setting Year for Ads 09-20-2018 Multichannel News
Magna: OTT Will Reach $2 Billion In 2018 09-20-2018 AdExchanger
Amazon becoming 3rd-biggest digital ad platform 09-19-2018 Axios
Connected TV Ad Spend Poised To Hit $8.2 Billion In 2018 08-14-2018 Mediapost
NBCU Holds Top TV Ad Share For 2017-2018 Season 06-26-2018 Mediapost
Study Finds Consumers Prefer Longer, Not Short-Form Ad Units 06-22-2018 Mediapost
Connected TV Impressions Skyrocketed Last Year, as Data-Driven Video Campaigns Surged 06-07-2018 Adweek
Slower TV Upfront Activity, Networks Worry About Reach 06-07-2018 Mediapost
Majority Of Ad Execs Plan Converged TV/Video, But Buy It Separately 05-30-2018 Mediapost
About half of all Hulu subscribers pay for the ad-free version, 21st Century Fox CEO James Murdoch says 05-29-2018 Recode
Has Data-Driven TV Advertising Reached An Inflection Point? 05-18-2018 Mediapost
IAB says online advertising grew to $88B last year - more spending than TV 05-10-2018 TechCrunch
Why Programmatic Is Fueling Digital Video Ad Spending 05-07-2018 Mediapost
Digital Video Forecast To See Big Gains In TV Upfront 04-27-2018 Mediapost
US TV Ad Spending to Fall in 2018 03-28-2018 eMarketer
Viacom Ad Revs Forecast To Drop, Will Rely On vMVPDs 03-22-2018 Mediapost
How The 300x250 Became The Most Common - And Fraudulent - 'Video' Ad Unit 03-08-2018 Mediapost
Fullscreen Launches TBH, A Millennial Research Service For Advertisers 03-01-2018 Tubefilter
Advertisers Tuning Out TV in Sign of Trouble for Media Companies 02-14-2018 Bloomberg
Connected-TV Ad Spend Accelerating 02-05-2018 Mediapost
Ad Spend Across YouTube, Facebook Set To Reach $37 Billion By 2022 01-31-2018 Tubefilter
Facebook beats YouTube and TV as best place to launch new ad campaign in survey of ad buyers 01-05-2018 CNBC
20% of YouTube’s Top Trending Videos of 2017 Are Ads 12-06-2017 Adweek
2017 was the year digital ad spending finally beat TV 12-05-2017 Recode
Facebook, Google Leading to Internet Domination of Advertising 12-03-2017 The Hollywood Reporter
Facebook’s Big Bet on Video: 7 Minutes of Viewing a Day, Says Morgan Stanley 12-01-2017 Barrons
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