News for 'Advertising'

Friday, July 23, 2021

Google to Add New Planning Tools to Its Display & Video 360 Buy-Side Solution Adweek
Advertising, Technology
US influencer spending to surpass $3 billion in 2021 eMarketer
Advertising

Thursday, July 22, 2021

NBCUniversal adopts ad identifier to help fix problems like ad repetition AdAge
Advertising
Altice's adtech firm Teads targets $5 bln valuation in U.S. IPO Reuters
Advertising, Deals & Financings

Tuesday, July 20, 2021

AT&T scrambles to sell ad tech unit Xandr as losses mount Axios
Advertising, Deals & Financings
IAB Creates First Fall Marketplace for Digital Video and Connected TV Buyers Adweek
Advertising

Monday, July 19, 2021

Tinuiti to Acquire Connected TV Ad-Buying Business Bliss Point Media WSJ
Advertising, Deals & Financings

Thursday, July 15, 2021

Xandr and Turner Sports Team Up on Sponsorship Marketplace Adweek
Advertising, Sports

Wednesday, July 14, 2021

Twitter discontinues Fleets as marketers show little interest in the video format AdAge
Advertising, Social Media

Friday, July 16, 2021

Discovery, YouTube Ink European On-Demand Content, Ad Partnership For Tokyo Olympics Mediapost
Advertising, Partnerships, Sports

Wednesday, July 14, 2021

Maker's Mark Partners on Weekly Talk Show From Roku's Brand Content Studio Adweek
Advertising, Devices

Thursday, July 15, 2021

NBCUniversal Wraps Record Upfront, Topping $7B With Rate & Volume Gains; Peacock Books $500M Deadline
Advertising, Broadcasters, Cable Networks

Friday, July 9, 2021

Connected TV Ad Fraud Drops Drastically as Impressions Accelerate Adweek
Advertising

Monday, July 12, 2021

Roku Closes Upfront With Big Ad Gains - Double The Deals In 2020 Mediapost
Advertising, Devices

Wednesday, July 7, 2021

The Trade Desk Launches Solimar, Its Pitch For The Open Internet Vs. The Walled Gardens AdExchanger
Advertising, Technology

Wednesday, June 30, 2021

Tuesday, June 29, 2021

Monday, June 28, 2021

Friday, June 25, 2021

Connected TV Ad Spend Set to Accelerate as US Continues to Adapt to Covid-19 Adweek
Advertising, Devices

Thursday, June 24, 2021

Wednesday, June 23, 2021

Vizio Looks to Boost Software Business With IPO Cash WSJ
Advertising, Devices

Thursday, June 17, 2021

Wednesday, June 16, 2021

Discovery exec talks about the arithmetic of a cable+streaming strategy Fierce Video
Advertising, Cable Networks, SVOD

Thursday, June 17, 2021

Cookieless tech test gives Procter & Gamble hope - and TV networks worries AdAge
Advertising, Technology

Wednesday, June 16, 2021

Tuesday, June 15, 2021

Disney's Chapek: No Plans To Offer Disney+ Ad-Supported Option Mediapost
Advertising, SVOD

Monday, June 14, 2021

Thursday, June 10, 2021

AVOD/Connected TV Ascendancy May Save Traditional TV Mediapost
Advertising

Monday, June 7, 2021

Friday, June 4, 2021

HBO Max's Andy Forssell Says Ad-Supported Streaming Could Help Push TV Universe Past 100 Million Homes Next TV
Advertising, SVOD

Thursday, June 3, 2021

Wednesday, June 2, 2021

HBO Max With Ads Launches: What’s Different in the $10 Monthly Plan Variety
Advertising, SVOD

Tuesday, June 1, 2021

Glewed TV Adopts Xandr’s Monetize Ad Server To Streamline Sales Channels AdExchanger
Advertising

Friday, May 28, 2021

Amazon Fire TV Spends Big In National TV, Roku Less So Mediapost
Advertising

Wednesday, May 26, 2021

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