Magna Global
Latest Research Coverage (0 items)
Research Around the Web (10 items)
- Magna Dives Deep Into Demos: 30-Year Analysis Reveals Polarization Of Linear TV, Ad Spending Too Mediapost - 03-01-2019
- Magna: OTT Will Reach $2 Billion In 2018 AdExchanger - 09-20-2018
- Advertisers Tuning Out TV in Sign of Trouble for Media Companies Bloomberg - 02-14-2018
- 2017 was the year digital ad spending finally beat TV Recode - 12-05-2017
- Zenith and Magna: Programmatic Is A Boon To Digital Ad Spend As It Overtakes TV AdExchanger - 03-30-2017
- Magna and GroupM: Digital Will Finally Overtake Linear TV In 2017 AdExchanger - 12-05-2016
Video Research Around the Web
- Netflix Again Blows Past HBO, Others as No. 1 Pick for ‘Best Original Programming,’ Survey Finds Variety
- Cord-Cutting Got 75% Worse in Q1, Most Terrible Quarter Ever for Pay TV Multichannel News
- Many 4KTV Owners Don't Use Advanced Content Features Mediapost
- OTT Moves Beyond ‘Early Adopter’ Phase as 45-60 Set Becomes New Battleground Multichannel News
- Streamers Make More Shows But Cancel Sooner, Study Finds The Hollywood Reporter
- vMVPD Users Definitely Not Cord Nevers - Only 15% Previously Had No Pay TV Multichannel News
- Direct Video Ad Deals Soar Mediapost
- GroupM Predicts Streaming Will Have 'Gradual' Impact On TV Advertisers Mediapost