News for 'Magna Global'

Thursday, January 19, 2023

Magna Study Finds New Roku Ad Formats Draw Better Results Next TV
Advertising, Devices

Thursday, September 29, 2022

Magna Sees 2023 Video Ad Revenue Falling Despite Big CTV Increases B&C
Advertising

Tuesday, September 28, 2021

Magna Dramatically Upgrades U.S. Ad Outlook For This Year And Next Mediapost
Advertising

Monday, June 14, 2021

Global Ad Growth Consensus Lifted To 10.6% In 2021, 8.2% In 2022 Mediapost
Advertising

Wednesday, March 31, 2021

Stronger-Than-Expected Economic Boom to Boost 2021 US Ad Revenue Adweek
Advertising

Wednesday, September 16, 2020

Linear TV Ad Revenue, Muffled by Covid-19, Projected to Dip 16% in 2020 Adweek
Advertising

Thursday, July 9, 2020

IPG Units Find Video Ad Format Mixes Work Best In The Media Mix Mediapost
Advertising

Friday, March 27, 2020

Magna: Olympics Postponement Hits Linear TV Hard, Digital Growth Dips To Single Digits AdExchanger
Advertising

Monday, June 17, 2019

Forecast: Nonlinear TV Ads To Grow 22% In 2019 Mediapost
Advertising, Research

Tuesday, April 9, 2019

The next front of the streaming wars is the battle for ad-supported programming Digiday
Advertising, Research

Friday, March 1, 2019

Magna Dives Deep Into Demos: 30-Year Analysis Reveals Polarization Of Linear TV, Ad Spending Too Mediapost
Advertising, Research

Tuesday, October 16, 2018

Magna: Programmatic Video And Mobile Grow Up AdExchanger
Advertising, Programmatic, Research

Thursday, September 20, 2018

Tuesday, March 13, 2018

Consumers Find 360 Video 'Overwhelming,' Aren't Sure What To Do With It Mediapost
360-Degree, Advertising

Wednesday, February 14, 2018

Advertisers Tuning Out TV in Sign of Trouble for Media Companies Bloomberg
Advertising, Research

Tuesday, December 5, 2017

2017 was the year digital ad spending finally beat TV Recode
Advertising, Research

Thursday, March 30, 2017

Zenith and Magna: Programmatic Is A Boon To Digital Ad Spend As It Overtakes TV AdExchanger
Advertising, Research

Wednesday, January 25, 2017

Magna Strikes Deal With Roku, Shifting More Ad Dollars Out Of Linear TV Heading Into Upfronts AdAge
Advertising, Devices

Monday, December 5, 2016

Magna and GroupM: Digital Will Finally Overtake Linear TV In 2017 AdExchanger
Advertising, Research

Wednesday, October 12, 2016

Magna: Digital Ties TV In The Race For Ad Dollars, But Not Without A Fight AdExchanger
Advertising, Research

Monday, June 20, 2016

MAGNA And Zenith: Digital Growth Fueled By Programmatic, Mobile And Video AdExchanger
Advertising, Programmatic, Research

Wednesday, May 4, 2016

Interpublic to Shift $250 Million in TV Ad Spending to YouTube WSJ
Advertising, Aggregators

Monday, December 7, 2015

For First Time In Non-Recession, TV Ad Spend Wanes AdExchanger
Advertising, Research

Monday, October 19, 2015

Believe the hype: TV ad dollars sputter Medialife
Advertising, Research

Monday, September 28, 2015

Magna Global: Programmatic Will Eat Half Of Display And Video Ad Budgets By 2019 AdExchanger
Advertising, Programmatic, Research

Wednesday, May 6, 2015

Gauging the health of the TV upfronts market Digiday
Advertising

Thursday, March 26, 2015

Changing TV Landscape Colors 'Upfront' Sales Outlook WSJ
Advertising, Broadcasters, Cable Networks

Monday, February 23, 2015

Magna Global ventures further into `programmatic TV` Digiday
Advertising, Programmatic

Tuesday, September 16, 2014

OTT Faces Challenges, Consumers Stay With Linear TV Mediapost
Cable Networks, Research

Monday, March 3, 2014

Adap.tv Launches Programmatic TV Buying Platform, Magna Global Already On Board RTM Daily
Advertising, Programmatic

Tuesday, February 18, 2014

Google, Magna Global Strike Multimillion-Dollar Upfront Partnership Mediapost
Advertising

Monday, September 23, 2013

Putting The 'TV' In Adap.tv: `Audience Anywhere` Puts Pipes In Place For Programmatic TV Buying Mediapost
Advertising, Technology

Friday, August 16, 2013

Interpublic Names Adap.tv Preferred Video Provider, Will Adapt Into Television Soon Online Media Daily
Advertising

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