Branded Entertainment
Latest Research Coverage (5 items)
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Survey: Consumers Eager for Branded Videos, But Marketers Reluctant
Posted on 08-05-2014
Here's further evidence of video's rising importance for marketers seeking to build relationships with consumers: a survey of 1,000 American consumers and 500 marketers by Levels Beyond, a video...
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Nike's World Cup Campaigns Cap Record Quarter for Branded Videos
Posted on 08-04-2014
Late last week, Visible Measures released its quarterly Branded Video Report for Q2 '14, finding that branded videos were watched 2.8 billion times, an increase of over 50% vs. Q2...
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Newspapers Cranked Out More Online Videos In 2010 Than Any Other Media Vertical
Posted on 02-17-2011
U.S. newspapers uploaded approximately 2.4 million videos in 2010, more than 3x the volume of the next-closest industry verticals of...
Research Around the Web (8 items)
- Facebook Was Game-Changer For 2015 Branded Video Campaigns Mediapost - 01-28-2016
- AT&T`s YouTube and Snapchat Summer Reaps Big Stats Adweek - 08-12-2014
- Honda`s Big YouTube Programming Push Stumbles Out of Gate WSJ - 08-07-2014
- Dove`s Controversial `Patches` Video Grabs 25 Million Views in First Week AdAge - 04-17-2014
- Branded Video Views Highest for Electronics, Auto Industries eMarketer - 02-19-2014
- This Interactive Infographic Shows The History Of Branded Online Video Tubefilter News - 12-04-2013
Video Research Around the Web
- TV Long View: The Mind-Blowing Amount of Time Americans Spend Watching TV The Hollywood Reporter
- Targeted Video Ads Jump 48% In 1st Quarter: Freewheel B&C
- Roku Commands 15% Of All Media Streaming Devices Mediapost
- Cord-Cutters Show Interest in Discovery Channel: Survey Multichannel News
- Pew: Mobile Broadband Users Double Since 2013 Multichannel News
- D2C Advertisers See Sharply Higher TV Ad Spending Mediapost
- Forecast: OTT Revenues To Hit $23.7 Billion By 2023 Mediapost
- Data-Enabled TV Buying Rises, Despite Concerns Mediapost