Branded Entertainment
Latest Research Coverage (5 items)
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Survey: Consumers Eager for Branded Videos, But Marketers Reluctant
Posted on 08-05-2014
Here's further evidence of video's rising importance for marketers seeking to build relationships with consumers: a survey of 1,000 American consumers and 500 marketers by Levels Beyond, a video...
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Nike's World Cup Campaigns Cap Record Quarter for Branded Videos
Posted on 08-04-2014
Late last week, Visible Measures released its quarterly Branded Video Report for Q2 '14, finding that branded videos were watched 2.8 billion times, an increase of over 50% vs. Q2...
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Newspapers Cranked Out More Online Videos In 2010 Than Any Other Media Vertical
Posted on 02-17-2011
U.S. newspapers uploaded approximately 2.4 million videos in 2010, more than 3x the volume of the next-closest industry verticals of...
Research Around the Web (9 items)
- Facebook Was Game-Changer For 2015 Branded Video Campaigns Mediapost - 01-28-2016
- AT&T`s YouTube and Snapchat Summer Reaps Big Stats Adweek - 08-12-2014
- Old Navy`s Tween-Showtune-Tastic `Unlimited` Web Video Push Goes Viral AdAge - 08-12-2014
- Honda`s Big YouTube Programming Push Stumbles Out of Gate WSJ - 08-07-2014
- Dove`s Controversial `Patches` Video Grabs 25 Million Views in First Week AdAge - 04-17-2014
- Branded Video Views Highest for Electronics, Auto Industries eMarketer - 02-19-2014
Video Research Around the Web
- U.S. Homes Adding SVOD Services Falls To 3.9% in 2Q, Kantar Reports B&C
- As streaming surges globally, Roku is falling behind abroad Protocol
- World-Wide Streaming Subscriptions Pass One Billion During Pandemic WSJ
- Cable Now Controls Nearly 70% of U.S. Fixed Broadband After Biggest Year Since 2008 Next TV
- Cord Cutting’s Worst Year Ever: Analyst B&C
- Disney Plus Will Surpass Netflix in Customers by 2026, Research Company Says Next TV
- Tubi Says Streaming Rose 58% In 2020, With Half Of Viewers Younger Than 35 Deadline
- U.S. SVOD Revenue Spiked 39% in Q3 to $5.5 Billion Next TV