Branded Entertainment

Survey: Consumers Eager for Branded Videos, But Marketers Reluctant Posted on 08-05-2014
Here's further evidence of video's rising importance for marketers seeking to build relationships with consumers: a survey of 1,000 American consumers and 500 marketers by Levels Beyond, a video...
Nike's World Cup Campaigns Cap Record Quarter for Branded Videos Posted on 08-04-2014
Late last week, Visible Measures released its quarterly Branded Video Report for Q2 '14, finding that branded videos were watched 2.8 billion times, an increase of over 50% vs. Q2...
Newspapers Cranked Out More Online Videos In 2010 Than Any Other Media Vertical Posted on 02-17-2011
U.S. newspapers uploaded approximately 2.4 million videos in 2010, more than 3x the volume of the next-closest industry verticals of...