Analysis for 'WPP'

  • VideoNuze Report Podcast #39 - November 6, 2009

    Daisy Whitney and I are pleased to present the 39th edition of the VideoNuze Report podcast, for November 6, 2009.

    This week Daisy and I first dig into the research I shared about Netflix's Watch Instantly users that I wrote about earlier this week. The research, by One Touch Intelligence and The Praxi Group, indicated that 62% of respondents have used the Watch Instantly streaming feature, with 54% saying they use it to watch at least 1 movie or TV show per month. Daisy and I discuss the significance of these and other data from the research. As a reminder the research is available as a complimentary download from VideoNuze.

    Daisy is in NY this week attending Ad:Tech, and she then shares observations from a couple of sessions she's attended. In particular she passes on the advice that Sir Martin Sorrell, head of large agency holding company WPP, about where the advertising business is heading and how he's preparing WPP for the future.

    Click here to listen to the podcast (14 minutes, 45 seconds)

    Click here for previous podcasts

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