Analysis for 'Devices'

  • Survey: 75% of Advertisers Running Multi-Screen Campaigns

    A new survey by rich media ad provider Jivox has found that 75% of advertisers are running multi-screen ad campaigns, with 83% of the remainder planning to do so in 2014. The top reason for not currently running multi-screen campaigns, cited by 51% of respondents, was lack of technology. The survey included 130 executives at leading ad agencies.

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  • Ooyala: Mobile Video is Now 21.5% of All Views, Up From 3.4% in 2012

    More evidence this morning about mobile video's surging adoption: in its Q1 2014 Global Video Index, Ooyala found that 21.5% of all online video views occurred on mobile phones and tablets, up from just 3.4% in Q1 2012. In addition, in Ooyala's prior Q4 2013 report, it predicted that by end of 2015, 37% of all video viewing will be on mobile devices, and by the end of 2016 it would be up to half.

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  • Half of U.S. Households Now Have At Least One Connected TV, Netflix is the Driver

    Here's a new measure of how deeply online video viewing, and Netflix in particular, have penetrated the living room: 49% of all U.S. households now have at least one TV connected to the Internet, slightly over double the 24% level from 2010. For Netflix, 49% of its subscribers report watching online video on their connected TV weekly vs. 8% weekly use among all non-Netflix subscribers. 78% of Netflix streaming subscribers watch Netflix on a connected TV.

    TVs are connected either through game consoles, Blu-ray players, Smart TVs or devices like Roku, Apple TV, Chromecast, etc. The data is according to the 8th annual Leichtman Research Group's Emerging Video Services study.

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  • Study: 58% of Consumers are Interested in Downloading Pay-TV Content to Tablets

    According to a new study by Vubiquity, 58% of consumers would like the ability to download to their tablets TV shows and movies that are included in their pay-TV subscriptions. Of these, 63% would be willing to pay $1 to $5 to stream or download content. Respondents who expressed interest in downloading already consume proportionately more content across all platforms.

    Vubiquity believes a downloading feature offers a big opportunity for pay-TV operators to differentiate themselves. Coincidentally, Will wrote back in October, 2012 how he believed TiVo Stream's download feature was a killer app. In late 2012 Comcast introduced a similar feature for certain TV shows (there are rights issues involved in deploying this more broadly).

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  • Videology Releases 4 Case Studies Showing Cross-Screen Video Advertising Success

    As people splinter their video viewing across multiple devices, reaching them across screens  with video advertising has become has become a growing imperative. Still, TV is tried and true, and the tools for planning, managing and measuring cross-screen campaigns are not yet widely understood.

    To help illustrate early success of cross-screen advertising, Videology has published 4 case studies on different clients who augmented their TV campaigns with online video buys, resulting in significant improvements to audience reach, brand awareness, offline sales and market share.

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  • Study: 59% of Millennials' Video Viewing is Now On-Demand

    Verizon Digital Media Services has unveiled research finding that 59% of millennials' video viewing is now done on-demand, with 41% on live TV. Online accounts for 34% of millennials' viewing, with DVR following at 15% and on-demand at 10%. Non-millennials have the opposite viewing pattern, with 59% of their viewing still live TV, next is DVR with 17% with online and on-demand following at 12% each. Verizon found that 64% of millennials said they subscribe to an OTT video source, compared with 33% of non-millennials.

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  • Study: Still Early Days for Second Screen Usage With TV Programs

    A new study from the Consumer Electronics Association (CEA) and National Association of Television Program Executives (NATPE) released yesterday at CES, revealed that it is still very early days for second screen usage in conjunction with TV programs. The study estimates that 44% of the general population has ever accessed TV program related content on a second screen. This is the group that was surveyed.

    Of this group, 42% (or about 18% of the general population) accessed "synchronous" content, which is meant to be consumed with the TV program, such as polls, contests, Twitter feeds, chats, etc.), and 91% (or about 40% of the general population) accessed "asynchronous" content which is meant to be consumed before or after the TV program such as actor or behind-the-scenes info, trivia, webisode viewing and Twitter/Facebook activity.

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  • IHS: Global TV Shipments to Fall in 2013 For Second Consecutive Year

    Research firm IHS has updated its forecast for 2013 global TV shipments, now predicting a decline of 5% for the full year. This would be the second consecutive down year, following a 7% falloff in 2012 (I'm confirming whether this is the first time IHS has ever seen consecutive year declines. UPDATE: IHS has confirmed this is the first-ever 2 year consecutive decline). Shipments for 2013 are now estimated at 226.7 million units. IHS believes 2014 shipments will increase by just 1% in 2014 to 229 million units.

    IHS analyst Jusy Hong noted that there are a number of reasons for the 2013 decline, but the main ones are global economic weakness and maturity of the TV market in advanced regions. Just last week, IHS released a survey on Smart TVs, showing relatively high awareness, but low purchase intent in the U.S. as price emerged as the top decision-making driver, eclipsing screen size.

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  • Survey: Price Sensitivity and Connected TV Devices Cloud Picture for Smart TV Adoption

    Today I'm pleased to introduce the newest VideoNuze contributor, Jose Alvear, who is a research analyst specializing in the pay-TV and online video industries. Jose has authored research reports on content delivery networks, IPTV, OTT video, cloud-based TV and social TV for leading firms in the industry. Jose is currently working on a book focusing on the disruption of the TV industry.

    Survey: Price Sensitivity and Connected TV Devices Cloud Picture for Smart TV Adoption

    by Jose Alvear

    Researcher IHS released survey results earlier this week suggesting a muted forecast for Smart TVs amid rising consumer price sensitivity and a proliferation of inexpensive connected TV devices. IHS found that 73% of U.S. consumers are not interested in buying a Smart TV in the next 12 months. IHS said that once consumers are educated about Smart TVs and learn more about their features, interest does increase. Overall awareness of Smart TVs is high, at 86%, with 30% expressing purchase intent over the next 12 months.

    But how intent translates into actual purchase is always tenuous and in this case, particularly so. That's because IHS also found that price has now vaulted to the top position as a driver for TV purchases, surpassing "screen size," which had been cited by more than 50% of respondents in 2012.

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  • Survey: 1/3 Or More of Early Chromecast Owners Using Device Daily/Almost Daily

    Early Chromecast owners appear to be integrating the device into their lives, with almost a third or more of them using it daily or almost daily, according to a survey conducted by research firm Parks Associates. Not surprisingly, using Chromecast to watch video on TV is most popular on a daily/almost daily basis (38%). But right behind is "displaying web pages on your TV" (36%), followed by "listening to online music through your TV" (32%).

    YouTube was the most-used video source on a daily/almost daily basis (49%) followed by Netflix (47%), Hulu (38%), other video web sites (36%), HBO GO (30%) and Amazon Instant Video (30%). Note that all but the YouTube and Netflix usage must be happening by "tab casting" from the Chrome browser, since none of these video sources have yet integrated Chromecast's "casting" feature (the survey was taken in August, before Hulu Plus integrated casting).

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  • Survey: Binge-Viewing Catches On With a Wide Majority of Video Viewers

    Last week Piksel (formerly KIT Digital) released results of one of the first consumer surveys to address the phenomenon of "binge" video viewing. Among findings: fully 94% of respondents are engaging in some level of binge viewing, either by quickly immersing themselves in as many episodes of a new series as possible, watching 1-2 episodes every few days (what Piksel calls "sippers"), or combining these two habits (see chart below).

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  • Ooyala Shows New 5-Stream Mosaic Player and Releases Q2 Video Data

    Ooyala is showing a new mosaic player, giving viewers the option to watch up to 5 live or on-demand video streams simultaneously. The company has also released its Q2 2013 Global Video Index, with new data reinforcing the growth of mobile and tablet video.

    The mosaic player (see screen shot below) will first be available on the desktop, and subsequently will roll out on tablets, smartphones and connected devices. Ooyala's director of products Sudhir Kaushik showed it to me last week and explained it is mainly intended for sports broadcasters looking to provide multiple camera angles and/or sports fans trying to watch multiple games at once. Sudhir touted the increased monetization opportunities that the mosaic player creates, as well as the personalization for users. All of Ooyala's analytics are included in the mosaic player.

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  • FreeWheel Q2 Report Shows Gap in Mobile Video Ads Delivered

    FreeWheel has released its quarterly Video Monetization Report for Q2 2013, and among other things, it shows a gap in video ads viewed on smartphones vs. videos viewed on them. Per the chart below, FreeWheel found that although 13.2% of videos were viewed on smartphones, just 5.6% of video ads were viewed on them. Tablets had a gap too, albeit smaller, with 4.3% of video views and 3% of ad views, while the ration of connected TV device views to ads was in-line at 1.2%-1.3%. Only desktop ad views surpassed video views in relative viewership.

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  • VEVO Now Gets 50% of Its U.S. Video Views From Mobile, Tablet and Connected TVs

    There was an eye-opening data point in VEVO's viewership report for the first half of 2013, published this week: 50% of its U.S. video views now come from mobile, tablet and connected TV devices. In fact, in an interview on Bloomberg in late August (see below), VEVO CEO Rio Caraeff said non-desktop U.S. views are now over 500 million per month, more than half of its approximately 1 billion U.S. monthly views. He also characterized non-desktop as the fastest growing part of VEVO's business.

    The 50% non-desktop number is the highest I've seen disclosed by any online video content provider. Over the past year, when I've informally asked content providers about mobile/connected TV views, I've typically heard 25%-30%. By comparison, YouTube (note, VEVO is the largest partner) says on its site that mobile is 25% of its global watch time.

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  • Report: Pay-TV Tablet App Usage Improves, But Still Nominal

    TV Everywhere is the pay-TV industry's most important strategic priority to combat OTT viewing and enhance the value of expensive monthly subscriptions. In my view, a pretty good proxy for how TV Everywhere adoption is going is subscriber usage of pay-TV operators' tablet apps. According to a new report from Digitalsmiths, there is both good news and bad news on this: usage is increasing, but it remains at a nominal level.

    The Digitalsmiths Q2 2013 Video Discovery Trends Report, based on 1,850 adult respondents, shows that of the 29.5% of respondents who say they own a tablet, just 23.8% have downloaded their pay-TV operator's app. Over half (52.4%) don't even know whether their pay-TV operator offers an app. In a bit of good news though, 42.9% of those who have downloaded their pay-TV operator's app say they use the app at least once per week. Indexing to 100 respondents, this would mean approximately 3 respondents, or 3%, use their pay-TV operator's app at least once per week.

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  • VideoNuze Podcast #186 - 4K TV & HEVC Rollouts; DVR vs. SVOD; Curved TVs

    I'm pleased to present the 186th edition of the VideoNuze weekly podcast with my weekly partner Colin Dixon of nScreenMedia. Colin attended a CDN conference earlier this week first shares observations on the potential long-term rollout of 4K TV and HEVC, along with the deployment of Netflix's Open Connect CDN based on conversations with Netflix and Time Warner Cable.

    Next we turn to data from NPD earlier this week indicating that for watching TV shows, DVR usage is more than twice as popular as SVOD services like Netflix, Hulu Plus, Amazon, which I wrote about earlier this week. Colin caveats the data, noting that in SVOD-specific homes he believes the usage is stronger than NPD suggests.

    Lastly we touch on news that Samsung will be selling curved TVs, for $13K apiece. Colin and I are skeptics, to say the least.

    Listen in to learn more!

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  • Report: Multiscreen Ad Campaigns Dominate, Measurement is Top Challenge

    A new report from video ad solution provider Mixpo has found that 78% of ad agencies ran multiscreen campaigns on behalf of their clients in 2012 and 90% expect to do so in 2013. In addition, 81% of media companies ran multiscreen campaigns in 2012 and 96% plan to do so in 2013. The report is based on surveys and interviews with 300 industry executives at agencies, media companies, and ad tech providers.

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  • VideoNuze Podcast #182 - Cisco's Global Video Forecast; BlackArrow Linear

    I'm pleased to present the 182nd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. Apologies in advance for audio quality this week as Colin was dialing in from a London hotel room and his audio level is low.

    In today's podcast Colin leads off by sharing key takeaways from Cisco's latest Visual Networking Index (VNI) that was released this week. Cisco has been forecasting strong online and mobile video growth for years and this version continued the trend. Colin also wrote about it here.

    Then we move on to discussing BlackArrow Linear, a new product announced yesterday that enables pay-TV operators to dynamically inserts ads into live and linear video viewed on devices. Colin and I agree that it should move the TV Everywhere ball forward, helping programmers monetize better and therefore help catalyze broader video distribution.

    Listen in to learn more!

    Click here to listen to the podcast (16 minutes, 54 seconds)

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  • Survey: Under 2% of Pay-TV Subscribers Are Using Their Providers' Tablet Video Apps

    Note: I'm pleased to post the latest from Stewart Schley, VideoNuze's newest contributor.

    Survey: Under 2% of Pay-TV Subscribers Are Using Their Providers' Tablet Video Apps

    by Stewart Schley

    Digitalsmiths’ Q1 2013 Video Discovery Trends Report is out, and one of the key findings is that less than 2% of pay-TV subscribers use their providers' tablet video apps. The online survey of 1,800-plus adults shows how far the pay-TV industry has to go before their tablet video apps influence TV watching.

    Of the roughly one-third of respondents who said they have tablets, 60% said they haven’t downloaded their pay-TV provider’s app, and another 14% aren’t aware such an app even is available. Of the 26% of tablet owners who have downloaded pay-TV provider's apps, only 18% said they actually use them. That means for every 100 pay-TV subscribers, under 2% of them ever fire up their provider's video app.

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  • Ooyala 2012 Video Index: Tablet-Based Viewing Times Continue to Rise

    Note: Today I'm pleased to welcome VideoNuze's latest contributor, Stewart Schley. Stewart has been writing about media and telecommunications subjects for more than 20 years for publishers including CED magazine, Multichannel News, Paul Kagan Associates and One Touch Intelligence.

    Ooyala 2012 Video Index: Tablet-Based Viewing Times Continue to Rise


    by Stewart Schley

    Video’s leap to tablets continues to impress, and not just when it comes to short-form content. Ooyala’s new Global Video Index 2012 illuminates a rising role for tablets in playing long-form content. Ooyala's data shows that in Q4 '12, 63% of total viewing time on tablets was for videos longer than 10 minutes, up from 46% in Q1 '12.  Nearly one-third of time spent watching videos on tablets in Q4 ’12 was for those an hour or longer.

    
The numbers suggest users are becoming increasingly comfortable watching full-length TV shows, movies and other long-form content on tablets, a finding that has implications for television networks and other content providers that want to extend their viewership to the small screen. Among playback devices Ooyala tracks, only connected TVs and game consoles had a higher percentage of long-form video viewing (81.7%) in Q4. PCs clocked in at 57%, and smartphones at 43.6%.

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