Analysis for 'Devices'

  • Survey: Price Sensitivity and Connected TV Devices Cloud Picture for Smart TV Adoption

    Today I'm pleased to introduce the newest VideoNuze contributor, Jose Alvear, who is a research analyst specializing in the pay-TV and online video industries. Jose has authored research reports on content delivery networks, IPTV, OTT video, cloud-based TV and social TV for leading firms in the industry. Jose is currently working on a book focusing on the disruption of the TV industry.

    Survey: Price Sensitivity and Connected TV Devices Cloud Picture for Smart TV Adoption

    by Jose Alvear

    Researcher IHS released survey results earlier this week suggesting a muted forecast for Smart TVs amid rising consumer price sensitivity and a proliferation of inexpensive connected TV devices. IHS found that 73% of U.S. consumers are not interested in buying a Smart TV in the next 12 months. IHS said that once consumers are educated about Smart TVs and learn more about their features, interest does increase. Overall awareness of Smart TVs is high, at 86%, with 30% expressing purchase intent over the next 12 months.

    But how intent translates into actual purchase is always tenuous and in this case, particularly so. That's because IHS also found that price has now vaulted to the top position as a driver for TV purchases, surpassing "screen size," which had been cited by more than 50% of respondents in 2012.

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  • Survey: 1/3 Or More of Early Chromecast Owners Using Device Daily/Almost Daily

    Early Chromecast owners appear to be integrating the device into their lives, with almost a third or more of them using it daily or almost daily, according to a survey conducted by research firm Parks Associates. Not surprisingly, using Chromecast to watch video on TV is most popular on a daily/almost daily basis (38%). But right behind is "displaying web pages on your TV" (36%), followed by "listening to online music through your TV" (32%).

    YouTube was the most-used video source on a daily/almost daily basis (49%) followed by Netflix (47%), Hulu (38%), other video web sites (36%), HBO GO (30%) and Amazon Instant Video (30%). Note that all but the YouTube and Netflix usage must be happening by "tab casting" from the Chrome browser, since none of these video sources have yet integrated Chromecast's "casting" feature (the survey was taken in August, before Hulu Plus integrated casting).

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  • Survey: Binge-Viewing Catches On With a Wide Majority of Video Viewers

    Last week Piksel (formerly KIT Digital) released results of one of the first consumer surveys to address the phenomenon of "binge" video viewing. Among findings: fully 94% of respondents are engaging in some level of binge viewing, either by quickly immersing themselves in as many episodes of a new series as possible, watching 1-2 episodes every few days (what Piksel calls "sippers"), or combining these two habits (see chart below).

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  • Ooyala Shows New 5-Stream Mosaic Player and Releases Q2 Video Data

    Ooyala is showing a new mosaic player, giving viewers the option to watch up to 5 live or on-demand video streams simultaneously. The company has also released its Q2 2013 Global Video Index, with new data reinforcing the growth of mobile and tablet video.

    The mosaic player (see screen shot below) will first be available on the desktop, and subsequently will roll out on tablets, smartphones and connected devices. Ooyala's director of products Sudhir Kaushik showed it to me last week and explained it is mainly intended for sports broadcasters looking to provide multiple camera angles and/or sports fans trying to watch multiple games at once. Sudhir touted the increased monetization opportunities that the mosaic player creates, as well as the personalization for users. All of Ooyala's analytics are included in the mosaic player.

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  • FreeWheel Q2 Report Shows Gap in Mobile Video Ads Delivered

    FreeWheel has released its quarterly Video Monetization Report for Q2 2013, and among other things, it shows a gap in video ads viewed on smartphones vs. videos viewed on them. Per the chart below, FreeWheel found that although 13.2% of videos were viewed on smartphones, just 5.6% of video ads were viewed on them. Tablets had a gap too, albeit smaller, with 4.3% of video views and 3% of ad views, while the ration of connected TV device views to ads was in-line at 1.2%-1.3%. Only desktop ad views surpassed video views in relative viewership.

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  • VEVO Now Gets 50% of Its U.S. Video Views From Mobile, Tablet and Connected TVs

    There was an eye-opening data point in VEVO's viewership report for the first half of 2013, published this week: 50% of its U.S. video views now come from mobile, tablet and connected TV devices. In fact, in an interview on Bloomberg in late August (see below), VEVO CEO Rio Caraeff said non-desktop U.S. views are now over 500 million per month, more than half of its approximately 1 billion U.S. monthly views. He also characterized non-desktop as the fastest growing part of VEVO's business.

    The 50% non-desktop number is the highest I've seen disclosed by any online video content provider. Over the past year, when I've informally asked content providers about mobile/connected TV views, I've typically heard 25%-30%. By comparison, YouTube (note, VEVO is the largest partner) says on its site that mobile is 25% of its global watch time.

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  • Report: Pay-TV Tablet App Usage Improves, But Still Nominal

    TV Everywhere is the pay-TV industry's most important strategic priority to combat OTT viewing and enhance the value of expensive monthly subscriptions. In my view, a pretty good proxy for how TV Everywhere adoption is going is subscriber usage of pay-TV operators' tablet apps. According to a new report from Digitalsmiths, there is both good news and bad news on this: usage is increasing, but it remains at a nominal level.

    The Digitalsmiths Q2 2013 Video Discovery Trends Report, based on 1,850 adult respondents, shows that of the 29.5% of respondents who say they own a tablet, just 23.8% have downloaded their pay-TV operator's app. Over half (52.4%) don't even know whether their pay-TV operator offers an app. In a bit of good news though, 42.9% of those who have downloaded their pay-TV operator's app say they use the app at least once per week. Indexing to 100 respondents, this would mean approximately 3 respondents, or 3%, use their pay-TV operator's app at least once per week.

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  • VideoNuze Podcast #186 - 4K TV & HEVC Rollouts; DVR vs. SVOD; Curved TVs

    I'm pleased to present the 186th edition of the VideoNuze weekly podcast with my weekly partner Colin Dixon of nScreenMedia. Colin attended a CDN conference earlier this week first shares observations on the potential long-term rollout of 4K TV and HEVC, along with the deployment of Netflix's Open Connect CDN based on conversations with Netflix and Time Warner Cable.

    Next we turn to data from NPD earlier this week indicating that for watching TV shows, DVR usage is more than twice as popular as SVOD services like Netflix, Hulu Plus, Amazon, which I wrote about earlier this week. Colin caveats the data, noting that in SVOD-specific homes he believes the usage is stronger than NPD suggests.

    Lastly we touch on news that Samsung will be selling curved TVs, for $13K apiece. Colin and I are skeptics, to say the least.

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  • Report: Multiscreen Ad Campaigns Dominate, Measurement is Top Challenge

    A new report from video ad solution provider Mixpo has found that 78% of ad agencies ran multiscreen campaigns on behalf of their clients in 2012 and 90% expect to do so in 2013. In addition, 81% of media companies ran multiscreen campaigns in 2012 and 96% plan to do so in 2013. The report is based on surveys and interviews with 300 industry executives at agencies, media companies, and ad tech providers.

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  • VideoNuze Podcast #182 - Cisco's Global Video Forecast; BlackArrow Linear

    I'm pleased to present the 182nd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. Apologies in advance for audio quality this week as Colin was dialing in from a London hotel room and his audio level is low.

    In today's podcast Colin leads off by sharing key takeaways from Cisco's latest Visual Networking Index (VNI) that was released this week. Cisco has been forecasting strong online and mobile video growth for years and this version continued the trend. Colin also wrote about it here.

    Then we move on to discussing BlackArrow Linear, a new product announced yesterday that enables pay-TV operators to dynamically inserts ads into live and linear video viewed on devices. Colin and I agree that it should move the TV Everywhere ball forward, helping programmers monetize better and therefore help catalyze broader video distribution.

    Listen in to learn more!

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  • Survey: Under 2% of Pay-TV Subscribers Are Using Their Providers' Tablet Video Apps

    Note: I'm pleased to post the latest from Stewart Schley, VideoNuze's newest contributor.

    Survey: Under 2% of Pay-TV Subscribers Are Using Their Providers' Tablet Video Apps

    by Stewart Schley

    Digitalsmiths’ Q1 2013 Video Discovery Trends Report is out, and one of the key findings is that less than 2% of pay-TV subscribers use their providers' tablet video apps. The online survey of 1,800-plus adults shows how far the pay-TV industry has to go before their tablet video apps influence TV watching.

    Of the roughly one-third of respondents who said they have tablets, 60% said they haven’t downloaded their pay-TV provider’s app, and another 14% aren’t aware such an app even is available. Of the 26% of tablet owners who have downloaded pay-TV provider's apps, only 18% said they actually use them. That means for every 100 pay-TV subscribers, under 2% of them ever fire up their provider's video app.

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  • Ooyala 2012 Video Index: Tablet-Based Viewing Times Continue to Rise

    Note: Today I'm pleased to welcome VideoNuze's latest contributor, Stewart Schley. Stewart has been writing about media and telecommunications subjects for more than 20 years for publishers including CED magazine, Multichannel News, Paul Kagan Associates and One Touch Intelligence.

    Ooyala 2012 Video Index: Tablet-Based Viewing Times Continue to Rise


    by Stewart Schley

    Video’s leap to tablets continues to impress, and not just when it comes to short-form content. Ooyala’s new Global Video Index 2012 illuminates a rising role for tablets in playing long-form content. Ooyala's data shows that in Q4 '12, 63% of total viewing time on tablets was for videos longer than 10 minutes, up from 46% in Q1 '12.  Nearly one-third of time spent watching videos on tablets in Q4 ’12 was for those an hour or longer.

    
The numbers suggest users are becoming increasingly comfortable watching full-length TV shows, movies and other long-form content on tablets, a finding that has implications for television networks and other content providers that want to extend their viewership to the small screen. Among playback devices Ooyala tracks, only connected TVs and game consoles had a higher percentage of long-form video viewing (81.7%) in Q4. PCs clocked in at 57%, and smartphones at 43.6%.

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  • 5 Year-End Video Stories You May Have Missed

    Welcome to 2013! If you were mostly checked out over the past 1-2 weeks (or were only paying attention to the fiscal cliff roller coaster), you didn't miss a whole lot in the video world. However, there were 5 items that caught my attention which I briefly describe below:

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  • VideoNuze-TDG Report Podcast #149 - zeebox Comes to the U.S.; Connected TVs Now Top Screen for Streaming

    Colin Dixon, senior partner at The Diffusion Group and I are back for the 149th edition of the VideoNuze-TDG Report podcast. This week Colin kicks things off discussing zeebox's entry into the U.S. market, plus its new partnerships with Comcast, NBCU and HBO. Colin has used zeebox in the U.K. (where it has over 1.5 million users) and has been very impressed. zeebox falls into the general category of "second screen apps" but Colin notes its current focus on live TV was likely the hook for its new partners. With a sizable segment of viewers having shifted their viewing to on-demand, an app that helps drive some back to live would have lots of positives for TV networks.

    We then shift to discuss new research released by NPD Group this week that 45% of consumers reported the TV as the main screen for viewing online video, up from 33% a year ago. Those identifying the PC as the main screen dropped from 48% to 31%. As I explain, this is noteworthy because it shows how online video is in fact moving to the living room, becoming a more mainstream behavior. As online video finds itself on more of an even footing with traditional TV, it raises the stakes for cord-cutting and shaving, along with shifting ad dollars from TV to online video.

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  • NBC Olympics Data: Digital Distribution Didn't Hurt On-Air Viewing

    NBC was justifiably crowing late yesterday that the London Olympics was the most-watched TV event in U.S. history with 219.4 million viewers, but a more profound long-term takeaway from this year's games is that digital distribution of most of the competitions did not seem to hurt tape-delayed on-air viewing at all.

    That was not a foregone conclusion, and given the billions in broadcast rights fees it paid, NBC made a sizable bet that with most competitions live-streamed and available on-demand, audiences would still tune in during ad-rich, prime-time hours, despite already knowing (or having seen) the results. The impact of digital distribution could have gone wrong, driving lower prime-time ratings, creating disgruntled advertisers and embarrassing NBC Sports executives. The fact that it didn't buttresses the argument that for sports in particular, digital delivery is a compliment, not a substitute, for on-air.

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  • Non-Desktop Video Viewership is Soaring: Study

    Everyone knows that online and mobile video consumption is soaring, as tablets, mobile devices and connected TVs proliferate, but new data from Ooyala helps quantify things. According to its Q4 2011 Video Index report, released this morning, viewership on these devices doubled from Q3 '11 to Q4 '11. This is being driven by users clicking "play" more often when presented with video choices and then watching longer as well.

    Tablets led with 22% growth in quarter-over-quarter growth in time watched per play. Connected TV and game consoles led in engagement (as measured by completion rate per video viewed), with viewers completing 47% of videos. Tablets were second with 38%, followed by desktop and mobile. Videos longer than 10 minutes added up to 57% of the viewership time on connected TVs and gaming consoles, while on desktops it was just 25%.

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  • Study: Tablet, Connected Devices Driving Higher Video Engagement and Longer Sessions

    Let's face it: few people savor the idea of snuggling up with their desktop or laptop computer to watch long-form video entertainment. So even as online video consumption has surged, the industry is challenged by the fact that the vast majority of viewing is still locked to the computer. Now however, as video viewing via tablets along with connected devices and game consoles that allow TV-based viewing are beginning to go mainstream, new data from Ooyala suggests that engagement and session lengths are increasing as well. This is a positive sign for everyone involved in the online video ecosystem - brands, advertisers, content providers, distributors and device makers.

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  • Roku Hits 1 Billion Streams; Viewing Time Is 31% As Much As Traditional TV

    Connected device maker Roku has announced that it has delivered a cumulative 1 billion video streams to its installed base of media players. Even more interesting though is that the company disclosed that in December 2010, its players were used for an average of 11+ hours of play time per week. Since Nielsen reported that in Q2 '10 that the average American watched about 143.5 hours per month, this would mean that Roku owners on average are watching  31% (i.e. 45/143.5) as much through these devices as they do traditional TV.

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  • 5 Items of Interest for the Week of Nov. 29th

    Following the Thanksgiving break last Friday, VideoNuze's end-of-week feature of curating 5-6 interesting online/mobile video industry news items that we weren't able to cover this week, is back. Read them now or take them with you this weekend!

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  • 5 Items of Interest for the Week of Nov. 15th

    After a short break, VideoNuze's Friday feature of curating 5-6 interesting online/mobile video industry news items that we weren't able to cover this week, returns today. Read them now or take them with you this weekend!

    Time Warner Cable Experiments With Lower Tier Video Package
    It's a rare day when a cable operator announces a lower-priced offering, but that's what Time Warner Cable did yesterday, unveiling a test of what it's calling "TV Essentials." The new tier, priced between $30-$40, will most notably exclude ESPN, the most expensive channel in the cable universe, meaning right away TV Essentials isn't targeted to sports fans. I've argued for a while now that pay-TV operators have ceded the low-priced/value-oriented end of the video market to Netflix (and others), which given the ongoing recession is a mistake. It will be interesting to see how the new bargain service fares; 2 things that will limit its appeal though are that no channels will be offered in HD, and that it appears those with broadband Internet and telephone services won't benefit from typical package discounts.

    Nielsen study: We're still a nation of couch pumpkins

    More evidence this week that despite all the deserved enthusiasm over online and mobile delivery, good old-fashioned TV viewing still rules in terms of hours of consumption. Nielsen said that the average person watched 143 hours of TV per month in Q2, essentially flat vs. a year ago. For homes with DVRs, hours of time watched on them nudged up a bit to about 24 1/2 hours. On a related note, this week comScore released its online video viewing data for October, which showed average viewing of 15.1 hours per person. While online video has made huge progress in the last few years, it still has a ton of room to grow to catch up with TV.

    More Videos Ads, More User Acceptance
    Speaking of the comparison between online video and TV, this week brought some interesting new data on monetization patterns for premium online video. Online video ad manager FreeWheel released data that showed mid-roll ads are the fastest-growing category of ads (up 693% since Q1), and now represent 8% of its ad volume. Completion rates have increased for pre, mid and post-roll ads this year, but notably mid-rolls have the highest completion rate, at 90%. FreeWheel's conclusion is that monetization of premium online video is starting to look a lot like TV, with ad pods inserted throughout. Going a step further, if viewer acceptance of mid-rolls stays high, then this represents a valuable opportunity for TV networks in particular to combat DVR-based ad-skipping.

    Startup Claims To Have Set-Top Hulu Can't Block
    It was inevitable that Hulu's decision to block access to its programs would set off a game of whack-a-mole, with various devices springing up to do end-arounds. Sure enough, the $99 Orb TV debuted this week, prominently positioning itself as the device that can bring Hulu (among other content) to your TV. One catch is that Orb streams video from your computer and only does so in standard definition. It addresses the "keyboard in the living room" challenge by also including a smartphone app to control the device. It's not a perfect solution, but it does provide a glimpse into the PR-unfriendly dynamic that Hulu, and the broadcast networks, have created for themselves by blocking access to their content by Google TV and others. No doubt there will be plenty more Orb-like devices to come to market in the months ahead, all positioning themselves as solving the blocking problem.

    Comcast's Top Digital Exec Amy Banse to Open New Silicon Valley Equity Fund for Cable Giant and NBC
    As Comcast enters the final stages of approval for its NBCU deal, the company this week announced a new NBCU management structure. One item that wasn't formally announced yet, but was reported by AllThingsD earlier this week was that Amy Banse, formerly head of Comcast Interactive Media (now headed by Matt Strauss), will be heading to Silicon Valley to run the combined operations of Comcast's current Comcast Interactive Capital venture arm, and NBCU's current Peacock Equity (a JV with GE). With all the distribution, technology and content assets that will be under the Comcast roof, the fund will be at the top of any online/mobile video startup's list of strategic investors. I've known Amy for a while and have enjoyed having her on industry panels; she'll be a huge asset to Comcast in the Valley venture world.