Last Tuesday was VideoNuze’s CTV x AI virtual conference, bringing together 18 speakers across 5 sessions. On today’s podcast we highlight the top takeaways from the conference from the consumer, advertiser and content provider perspectives. All of the session videos are available for on-demand viewing.

It is still early days for understanding the eventual impact of AI on CTV, but the speakers provided an array of insights of what’s happening already, and what’s likely in the future.

Listen to the podcast to learn more (23 minutes, 42 seconds)

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Last Tuesday was VideoNuze’s CTV x AI PREVIEW: 2025 virtual which featured 18 senior executives on 5 sessions in 1 high-impact afternoon.

 Below are links to each of the sessions along with descriptions of each session and its speakers.


[VIDEO] Understanding Consumers’ Experience with AI and Entertainment

[VIDEO] Exploring How AI is Influencing CTV’s Effectiveness

[VIDEO] AI’s Capabilities Bring Benefits to CTV

[VIDEO] Interview with Paramount Global’s EVP, CTO and Head of Multiplatform Operations Phil Wiser

[VIDEO] How CTV and AI are Creating Breakthrough Experiences

Many thanks to our 3 generous partners FreeWheel, Mediaocean and Wurl!

Enjoy!

The following video was streamed at VideoNuze’s CTV x AI PREVIEW: 2025 virtual on February 25, 2025.

[VIDEO] Understanding Consumers’ Experience with AI and Entertainment
 
New research on consumers’ awareness and experience with AI and entertainment. Plus insights about CTV, advertising and viewership trends.

Jon Giegengack – Founder and Principal, Hub Entertainment Research

The following video was streamed at VideoNuze’s CTV x AI PREVIEW: 2025 virtual on February 25, 2025.

[VIDEO] Exploring How AI is Influencing CTV’s Effectiveness
Learn how AI is influencing CTV advertising’s effectiveness, including audience targeting, planning, optimization and measurement. What are the current opportunities and the long-term potential for AI to drive incremental value in CTV for both advertisers and streaming services?

• Bob Bress – VP, Head of Data Science, FreeWheel
• Brad Epperson – AWS WW Business Development Lead for Monetization (Media, Entertainment, Games and Sports)
• Jordan Greene – Co-founder and Chief Media Officer, Alpha Precision Media
• David Nyurenberg – Director, Digital Video Product Development & Innovation, Rain the Growth agency
• Jason Wiese – EVP, Strategic Insights and Measurement, VAB (moderator)