The company "is very confident on the execution" of summer sporting activations, according to CEO Michel Doukeris. ...
Today's Top News
MediaDailyNewsOpenAI Rumored To Launch Search ChatGPT Monday
OpenAI reportedly plans to announce its AI-powered search product Monday, a day before Google's annual I/O event, where the company is expected to introduce many AI-related products. ...
Adalytics says Colossus SSP repeatedly misrepresented IDs in openRTB fields, in a report that suggests information from t ...
Shares plummeted more than 20% in trading Thursday after Roblox cut its bookings forecast, signaling a downturn ...
Little Hands of Stone's creative ditches the cliches and focuses on the life cycle. ...
The growth rate of 5% in 2023 was the lowest in data going back seven years. ...
Fossil Group media expenditures last year were an estimated $40 million, according to agency research firm COMvergence. ...
The company's annual media expenditure is an estimated $76 million, according to agency research firm COMvergence. ...
Based in New York, Cortizo-Burgess will report to global CEO Rick Acampora and serve on the agency's glob ...
Rocket Companies Puts Media Account Into Review
The firm has been working with Interpublic's UM which won the account in 2018. Last year the compa ...
Switching Gender Gears: 'Too Many Dicks' Takes Over Wall Street
The campaign is taking over the Oculus and Fulton Street subway station, where thousands of analysts, brokers a ...
Worden Heads New Business-Marketing For Cheil UK
The 26-year marketing vet, a former Dentsu executive, will drive growth for Cheil across Europe. ...
Will Sports Programming Be A Factor Boosting TV's Upfront Ad Market?
An expected soft TV upfront ad market might look better with stronger sales emphasis by legacy TV media-own ...
Vice Partners With Savage Ventures To Relaunch Its Digital Business
Vice hopes to revitalize its digital brands, including vice.com and Motherboard. ...
Cadillac Plays Up Racing Program, Return To Le Mans
Tangent Vector produced a 90-minute documentary that follows the Cadillac Racing team's efforts to engineer, test and ra ...
QuackChat Arrives To Reward Duck Donuts Loyal Fans
"A big focus for 2024 is revamping our online ordering platform to provide a better experience for o ...
UK Publisher's Group Slams Government Response On AI
Critics do not see 'any tangible commitments to protect the creative industries against mass copyright infringement.' ...
Advertisers That Use The Most Publishers Do Better In Search: Study
Companies with a wider deployment pull more clicks on Google, Yext reports. ...
Restaurants Honor Mom With Promos Just For Her
P.F. Chang's has created a Fortune Cookie Flower Bouquet for Mom this year, available in-store for $39.99. ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Brand Insider Summit QSR
Brand Insider Summit Pharma & Health
Brand Insider Summit Retail
Data & Programmatic Insider Summit
Planning and Buying Insider Summit
Digital OOH Insider Summit
TV + Video Insider Summit
OMMA Awards
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
How many TV shows should there be under the umbrella of a brand-name title before the brand-name qualifies as a "universe?" ...
As they do every year, the major media companies poised to unveil their multi-platform strategies for the upcoming broadcast year, including their respective fall TV schedules. This marks the start of the "Upfront" season, when advertise ...
Latest iPad Pro commercial seems to forecast a dystopian future, crushing objects that represent civilization and art. ...
