OMG agency PHD was the long-time incumbent for off-line media buying. Under the new arrangement, sibling agency O ...
Today's Top News
MediaDailyNewsChamber Of Commerce Backs Meta In Battle Over Inflated Metrics
The country's largest trade group is backing Meta's attempt to scuttle a class-action brought by advertisers over allegedly inflated metrics regarding the potential reach of ad campaigns. ...
To help advertisers better understand the carbon footprint of their Snap ads, Snapchat has partnered with Scope3, ...
The popular travel site believes it can offer something hundreds of competitive networks can't: oceans of travel d ...
The news comes weeks after the retailer shuttered its five-year-old health center division. ...
The ability for AI agents to see, hear and respond to conversations will have the greatest impact f ...
She is tasked with developing a strategy to drive "immediate impact" across the Groupe's long-term environmental, social a ...
Disney is the aggregate champ with an 11.5% share, followed by YouTube's 9.7% share. ...
The fraudsters utilized voice cloning technology, a fake WhatsApp account and YouTube footage to set up a Microso ...
WFA Unveils 'Framework For Positive Marketing Behaviors'
The World Federation of Advertisers presented the new framework at the Global Marketer Week conference in Toronto. T ...
New 'Simpsons' Packaging Celebrates Butterfinger's Centenary
Now owned by Ferrero, the new packaging pays tribute to its longtime collaborators, which began in 1988. ...
McCann Worldwide Taps Koehler As Global President, Craft
Her hire is part of the agency's ongoing commitment to expanding creative boundaries and further the agency's 'Creativi ...
OpenAI Chief Scientist Stepping Down
"After almost a decade, I have made the decision to leave," OpenAI Chief Scientist Ilya Sutskever wrote ...
Frank Blethen To Surrender Reign Of 'The Seattle Times'
Member of founding family has served for almost 40 years. ...
Pringles' Upcoming Mingles Line Loses The Can
The puffed snack is launching at retailers nationally this October with three flavor-combination varieties. ...
Krispy Kreme Launches Southern Sweets With Icon Dolly Parton
Southern-themed treats include the The Banana Puddin' Pie and the Chocolate Creme Pie doughnuts. ...
Car Manufacturers Could Face Privacy Crackdown, FTC Suggests
"The FTC will take action to protect consumers against the illegal collection, use, and disclosure of their person ...
Genesis Expands Dealer Network
In a nod toward traditional Korean culture, upon entering each facility, customers are welcomed as honored guests. ...
'Low Dose, Big Benefits': March Of Dimes Pushes Aspirin To Figh Preeclampsia
Campaign will include TV PSAs, digital ads and brand ambassador Allyson Felix, 11-time Olympic track and field medal ...
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Two new scripted dramas plus a serialized, documentary crime story were among the fall schedule announcements made Tuesday by ABC. ...
The spot hows that it takes a village of weird folk, with divergent looks and personalities, dressed in every type of Speedo, to become a true crowd. ...
A new ANA report benchmarks the use of principal media-buying by agencies, but it raises more questions than it answers about the true magnitude of the practice. That said, a significant percentage of ANA members aren ...
