Apple’s Soccer TV Push Comes With No Guarantees for Advertisers
- Company is selling sponsorships for $4 million a season
- Tech giant isn’t accepting ads from sports betting companies
The Apple Inc. store in New York City.
Photographer: John Taggart/Bloomberg
This article is for subscribers only.
Apple Inc. will launch its new streaming service for Major League Soccer this week with a lot of the traditional practices of TV advertising kicked to the sidelines.
The Cupertino, California-based technology giant hasn’t been looking for buyers of individual ads during the games, asking marketers instead to buy a season-long series of spots that will run during the games, according to people familiar with the company’s sales efforts.