Microsoft Joins NBA to Personalize Games for Basketball Fans
- Pact includes cloud computing, laptops, digital showcase
- Software company’s tools will let fans focus on teams, stars
Photographer: Zhizhao Wu/Getty Images
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Microsoft Corp. and the National Basketball Association Inc. unveiled a multiyear pact in which the league will adopt cloud computing and artificial intelligence services to personalize games and experiences for its legions of fans.
The deal, to build a consumer-focused digital platform, will begin with the 2020-2021 season, the NBA and Microsoft said Thursday in a statement. The software maker’s agreement extends to all NBA properties, including the Women’s National Basketball Association, as well as USA Basketball. Financial terms of the pact weren’t disclosed.