Tiger-Phil Match Deemed ‘Huge Success’ by AT&T, Despite Glitches
- Event drew 750,000 unique views on Turner’s B/R Live platform
- Golf showdown seen as proof of concept for pay-per-view shows
Tiger Woods and Phil Mickelson before the match on Nov. 23, 2018.
Photographer: Harry How/Getty Images
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A pay-per-view showdown between Tiger Woods and Phil Mickelson turned into a high-profile stumble for AT&T Inc.’s Turner division after glitches forced the company to offer the event for free.
But the matchup was ultimately a breakthrough, Turner President David Levy said in an interview on Monday. That’s because it helped the WarnerMedia division, now part of AT&T’s sprawling media-and-telecom empire, build its brand and show that the concept could work.