Amazon Turns Thousands of Twitch Streamers Into Product Pitchmen
- E-commerce site will pay commissions for sales from site
- Twitch attracts 10 million daily viewers to gamers, chefs
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Amazon.com Inc. will pay commissions to gamers, artists, chefs and others on its Twitch Interactive video-streaming service for selling products to their fans through its retail site.
Think of it as video-game broadcasters hosting virtual Tupperware parties. Except they’re more likely to hawk headsets and consoles than salad spinners. At least for now.