Although TV advertising will remain strong as the industry evolves over the next five years, internet advertising will overtake broadcast advertising in the U.S. next year.
That is the finding from PwC's annual Global Entertainment and Media Outlook report, the company's five-year economic forecast for media and entertainment industry revenue and ad spending. PwC forecasts that entertainment and media spending will hit $720 billion by 2020, up from $603 billion in 2015.
U.S. TV advertising revenue is expected to rise from $69.9
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