Adobe Q2 Report: Facebook Beats Google/YouTube at Getting You to Click on Ads

The great social video war is on, and Facebook is making up ground on Google with effective, targeted advertising.

The great social video war is on, and Facebook is making up ground on Google with effective, targeted advertising.

In Adobe’s Q2 Social Intelligence Report, the company (a Facebook Marketing Developer) points out that viewers feel Facebook delivers much more relevant advertising than Google’s YouTube. 51 percent of those surveyed by Adobe said Facebook ads were of “genuine interest,” while only 17 percent said the same about YouTube.

Among those polled by Adobe, the company found that YouTube users skewed heavily desktop vs.

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