-
Football is Helping Drive Online Video Advertising
It turns out that football not only drives audience spikes on TV, but also online video advertising and engagement across devices. That's according to Adap.tv which this morning released select data from its video ad marketplace. Adap.tv has found that football has driven an overall 81% increase in video ad opportunities, with a 127% bump in smartphone video ads, 120% on desktops and 22% on tablets.
Beyond the growth in ad inventory, viewers appear more engaged as well. Completion rates are up 9.4% and clicks are up by 90%. No surprise the increased engagement tracks very closely to when games are on, though it does vary by device. As the below infographic shows, the biggest jumps in clicks occurred on Mondays (tablets), Sundays (desktop) and Thursdays (smartphones).
Adap.tv's data covers the period from mid-August to late September.Categories: Advertising, Sports
Companies: Adap.tv
Related Reports
Video Research Around the Web
- Disney+ Has Gotten 22 Million App Downloads In One Month Tubefilter
- IAB Video Streaming Report: Higher Ad Revenue Growth For OTT Platforms, 'Walled Garden' Concerns Mediapost
- TV Industry Suffers Steepest Drop in Ad Sales Since Recession Bloomberg
- Netflix And YouTube’s Share Of Daily Viewership To Drop As Field Grows (Study) Tubefilter
- Thanksgiving-Themed Videos Garnered 600 Million Cross-Platform Views This Month Tubefilter
- Baby Yodas don’t come cheap: The streaming wars will cost Disney, Netflix, and WarnerMedia $16 billion Recode
- Netflix Internal Data Signals Users Aren’t Fleeing to Disney Bloomberg
- Cord Cutters Now Averaging 520GB of Monthly Data Usage: Research Report Multichannel News