Burberry to Shoot Runway Show with Apple's iPhone 5s
Apple and Burberry have announced a partnership that will see Burberry using Apple's new iPhone 5s to capture its Spring/Summer 2014 runway show.
The show, which takes place on September 16, will showcase the improved camera capabilities of the iPhone 5s as Burberry uses it to shoot photos and videos of the event.
Apple® and Burberry today announced that iPhone® 5s is being used to capture and share beautiful photos and video before, during and after the Burberry runway show in London on Monday, September 16.
Using the all-new iSight® camera on iPhone 5s, Burberry is shooting high quality photos and video for runway and beauty looks, product details, and backstage moments. The collaboration is reimagining how Burberry engages consumers, paving the way for significant changes in how they capture and share their content.
Apple's iPhone 5s camera offers several improvements over the iPhone 5 camera, including an increased sensor size and an f/2.2 aperture, both of which provide a 33 percent increase in light sensitivity for clearer shots, especially in low-light conditions. The phone also includes a "True Tone" dual-LED flash, built-in image stabilization, and new camera modes.
Teaser video shot with iPhone 5s
Burberry will begin showcasing photos and videos on its social media channels and its
website beginning today. The fashion house also plans to broadcast the event on Monday, September 16 at 2:30 PM GMT+1.
Apple's iPhone 5s, which will not be available for pre-order, can be purchased from Apple and several third-party retailers on September 20.
Popular Stories
In his Power On newsletter today, Bloomberg's Mark Gurman outlined some of the new products he expects Apple to announce at its "Let Loose" event on May 7. Subscribe to the MacRumors YouTube channel for more videos. First, Gurman now believes there is a "strong possibility" that the upcoming iPad Pro models will be equipped with Apple's next-generation M4 chip, rather than the M3 chip that...
Bloomberg's Mark Gurman today said that iOS 18 will "overhaul" many of Apple's built-in apps, including Notes, Mail, Photos, and Fitness. Gurman did not reveal any specific new features planned for these apps. It was previously rumored that the Notes app will gain support for displaying more math equations, and a built-in option to record voice memos, but this is the first time we have...
Apple's upcoming iPad Pro models will feature "by far the best OLED tablet panels on the market," according to Display Supply Chain Consultants. Set to be announced on May 7, the OLED iPad Pro models will feature LTPO (a more power efficient form of OLED), a 120Hz ProMotion refresh rate, and a tandem stack and glass thinning that will bring "ultra-thin and light displays" that support high...
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
New iPads are coming, and Apple is holding a virtual event to introduce them! While it appears likely to be a relatively short video event, we should be seeing new iPad Pro and iPad Air models, some new accessories, and perhaps some additional surprises. Other Apple news and rumors this week included word that Apple is FINALLY planning to introduce a native Calculator app for the iPad later...
Top Rated Comments
$995 t-shirt (http://us.burberry.com/store/menswear/polos-t-shirts/prorsum/prod-44880431-studded-cotton-t-shirt/)
Yo, that's $1000 for a t-shirt
What I heard so far are excuses:
Sure, if only I get good lighting.
They only show the good ones.
Can't tell how bad a camera is because it's used by a pro.
Come one people, don't underestimate yourself. You can do it. It's not rocket science. You can take great photos with the current iPhone 5, or iPhone 4 for that matter. The fact that the pros are going show what they can do with the new iPhone 5s should be an encouragement of what a tool you will have. With a bit of effort you can take great photos too, may be some that are better than theirs.
"But...but they are pros, there is no hope for me." Well, with an attitude like that, there is no hope for you. Imagine looking at a pencil and say, "there is no point: I am not a writer." Everyone has a story to tell, and everyone has a photo to take, and it will be interesting as long as you do it your way.
The worst thing you can do is to give up before you even start.
So? Just because you can take (presumably) great pictures with the 5S, that doesn't mean you cannot take bad ones.