Rhythm NewMedia
Latest Research Coverage (3 items)
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Study: Mobile Video Ads That Include Social Media Buttons Drive 36% Higher Engagement
Posted on 03-05-2013
Fire up a video on your mobile device and you'll almost certainly observe how social media is playing a bigger role in the ad creative before or during the content....
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4 New Research Studies Point to Growth in Video Viewership and Monetization
Posted on 05-31-2012
There were 4 separate research studies released yesterday from important video technology providers, all pointing to continued change and growth in video viewership and monetization. Below I've shared key highlights...
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Mobile Video Viewing is Still Spread Evenly Throughout the Day
Posted on 12-06-2011
Mobile video viewership appears to be settling into a pattern as mobile video ad network Rhythm New Media's new
Video Research Around the Web
- Connected TV advertising to hit $7 billion this year AdAge
- IAB: video driving all-time high in digital ad spend The Drum
- 46% Of U.S. Broadband Households Now Subscribe To Multiple OTT Services Mediapost
- Survey: Streamers Now Access Two-Third of Their Video Online Multichannel News
- 'Platform Surfing': 74% Of Connected Device/Smart TV Users Stream; 44% Switch Between Streaming, Linear TV Mediapost
- Netflix Extends Lead in U.K. Amid Boom in Subscription Streaming Services Variety
- YouTube Videos Featuring Young Children Get Triple The Views Of Videos That Don’t (Study) Tubefilter
- Roku and Amazon Now Control Nearly 70% of U.S. Streaming Media Player Market Multichannel News