Rhythm NewMedia
Latest Research Coverage (3 items)
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Study: Mobile Video Ads That Include Social Media Buttons Drive 36% Higher Engagement
Posted on 03-05-2013
Fire up a video on your mobile device and you'll almost certainly observe how social media is playing a bigger role in the ad creative before or during the content....
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4 New Research Studies Point to Growth in Video Viewership and Monetization
Posted on 05-31-2012
There were 4 separate research studies released yesterday from important video technology providers, all pointing to continued change and growth in video viewership and monetization. Below I've shared key highlights...
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Mobile Video Viewing is Still Spread Evenly Throughout the Day
Posted on 12-06-2011
Mobile video viewership appears to be settling into a pattern as mobile video ad network Rhythm New Media's new
Video Research Around the Web
- Netflix Again Blows Past HBO, Others as No. 1 Pick for ‘Best Original Programming,’ Survey Finds Variety
- Cord-Cutting Got 75% Worse in Q1, Most Terrible Quarter Ever for Pay TV Multichannel News
- Many 4KTV Owners Don't Use Advanced Content Features Mediapost
- OTT Moves Beyond ‘Early Adopter’ Phase as 45-60 Set Becomes New Battleground Multichannel News
- Streamers Make More Shows But Cancel Sooner, Study Finds The Hollywood Reporter
- vMVPD Users Definitely Not Cord Nevers - Only 15% Previously Had No Pay TV Multichannel News
- Direct Video Ad Deals Soar Mediapost
- GroupM Predicts Streaming Will Have 'Gradual' Impact On TV Advertisers Mediapost