Rhythm NewMedia
Latest Research Coverage (3 items)
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Study: Mobile Video Ads That Include Social Media Buttons Drive 36% Higher Engagement
Posted on 03-05-2013
Fire up a video on your mobile device and you'll almost certainly observe how social media is playing a bigger role in the ad creative before or during the content....
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4 New Research Studies Point to Growth in Video Viewership and Monetization
Posted on 05-31-2012
There were 4 separate research studies released yesterday from important video technology providers, all pointing to continued change and growth in video viewership and monetization. Below I've shared key highlights...
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Mobile Video Viewing is Still Spread Evenly Throughout the Day
Posted on 12-06-2011
Mobile video viewership appears to be settling into a pattern as mobile video ad network Rhythm New Media's new
Video Research Around the Web
- TV Long View: The Mind-Blowing Amount of Time Americans Spend Watching TV The Hollywood Reporter
- Targeted Video Ads Jump 48% In 1st Quarter: Freewheel B&C
- Roku Commands 15% Of All Media Streaming Devices Mediapost
- Cord-Cutters Show Interest in Discovery Channel: Survey Multichannel News
- Pew: Mobile Broadband Users Double Since 2013 Multichannel News
- D2C Advertisers See Sharply Higher TV Ad Spending Mediapost
- Forecast: OTT Revenues To Hit $23.7 Billion By 2023 Mediapost
- Data-Enabled TV Buying Rises, Despite Concerns Mediapost