Magid
Latest Research Coverage (9 items)
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Research: Cord-Cutting Intent is Up, But Pay-TV Households Stay Steady
Posted on 06-26-2018
Magid released highlights from its new Media Consumption Survey 2018 at VidCon last week, including unsurprisingly, that cord-cutting intent is continuing to rise, especially among millennials. 7.9% of pay-TV subscribers...
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Magid Research Shows Continued Growth in Connected TV and Mobile Video Usage
Posted on 06-27-2016
The use of connected TVs and mobile video continues to increase, particularly among younger audiences, according to new data from Frank N. Magid Associates. Connected TVs were used by...
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Magid: In-Program Native Video Ads Outperform TV Ads
Posted on 10-20-2015
Magid has released new research commissioned by Watchwith finding that in-program native video ads have higher levels of unaided ad recall and improved brand metrics vs. traditional TV ads.
Research Around the Web (14 items)
- 35% Of Millennials and 42% Of Gen Z Share Their Streaming Service Passwords Tubefilter - 08-20-2018
- Where do the most people go for TV online? YouTube CNET - 09-22-2014
- Study: Low Consumer Interest in Transactional VOD Home Media Magazine - 12-02-2013
- More Cord-Cutting Drumbeats: `Very Likely` Cutters Growing In Number AllThingsD - 09-24-2013
- Long-form video getting growing play on smartphones TheConvergence.TV - 08-14-2013
- Connected TV Survey Reveals Expanding Advertising Opportunity Emerging From Growing Ecosystem Press Release - 12-18-2012
Video Research Around the Web
- Cord Cutters Now Averaging 520GB of Monthly Data Usage: Research Report Multichannel News
- Connected TV advertising to hit $7 billion this year AdAge
- IAB: video driving all-time high in digital ad spend The Drum
- 46% Of U.S. Broadband Households Now Subscribe To Multiple OTT Services Mediapost
- Survey: Streamers Now Access Two-Third of Their Video Online Multichannel News
- 'Platform Surfing': 74% Of Connected Device/Smart TV Users Stream; 44% Switch Between Streaming, Linear TV Mediapost
- Netflix Extends Lead in U.K. Amid Boom in Subscription Streaming Services Variety
- YouTube Videos Featuring Young Children Get Triple The Views Of Videos That Don’t (Study) Tubefilter