Magid

Research: Cord-Cutting Intent is Up, But Pay-TV Households Stay Steady Posted on 06-26-2018
Magid released highlights from its new Media Consumption Survey 2018 at VidCon last week, including unsurprisingly, that cord-cutting intent is continuing to rise, especially among millennials. 7.9% of pay-TV subscribers...
Magid Research Shows Continued Growth in Connected TV and Mobile Video Usage Posted on 06-27-2016
The use of connected TVs and mobile video continues to increase, particularly among younger audiences, according to new data from Frank N. Magid Associates. Connected TVs were used by...
Magid: In-Program Native Video Ads Outperform TV Ads Posted on 10-20-2015
Magid has released new research commissioned by Watchwith finding that in-program native video ads have higher levels of unaided ad recall and improved brand metrics vs. traditional TV ads.