Magid
Latest Research Coverage (9 items)
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Research: Cord-Cutting Intent is Up, But Pay-TV Households Stay Steady
Posted on 06-26-2018
Magid released highlights from its new Media Consumption Survey 2018 at VidCon last week, including unsurprisingly, that cord-cutting intent is continuing to rise, especially among millennials. 7.9% of pay-TV subscribers...
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Magid Research Shows Continued Growth in Connected TV and Mobile Video Usage
Posted on 06-27-2016
The use of connected TVs and mobile video continues to increase, particularly among younger audiences, according to new data from Frank N. Magid Associates. Connected TVs were used by...
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Magid: In-Program Native Video Ads Outperform TV Ads
Posted on 10-20-2015
Magid has released new research commissioned by Watchwith finding that in-program native video ads have higher levels of unaided ad recall and improved brand metrics vs. traditional TV ads.
Research Around the Web (14 items)
- 35% Of Millennials and 42% Of Gen Z Share Their Streaming Service Passwords Tubefilter - 08-20-2018
- Where do the most people go for TV online? YouTube CNET - 09-22-2014
- Study: Low Consumer Interest in Transactional VOD Home Media Magazine - 12-02-2013
- More Cord-Cutting Drumbeats: `Very Likely` Cutters Growing In Number AllThingsD - 09-24-2013
- Long-form video getting growing play on smartphones TheConvergence.TV - 08-14-2013
- Connected TV Survey Reveals Expanding Advertising Opportunity Emerging From Growing Ecosystem Press Release - 12-18-2012
Video Research Around the Web
- Netflix Again Blows Past HBO, Others as No. 1 Pick for ‘Best Original Programming,’ Survey Finds Variety
- Cord-Cutting Got 75% Worse in Q1, Most Terrible Quarter Ever for Pay TV Multichannel News
- Many 4KTV Owners Don't Use Advanced Content Features Mediapost
- OTT Moves Beyond ‘Early Adopter’ Phase as 45-60 Set Becomes New Battleground Multichannel News
- Streamers Make More Shows But Cancel Sooner, Study Finds The Hollywood Reporter
- vMVPD Users Definitely Not Cord Nevers - Only 15% Previously Had No Pay TV Multichannel News
- Direct Video Ad Deals Soar Mediapost
- GroupM Predicts Streaming Will Have 'Gradual' Impact On TV Advertisers Mediapost