Horowitz Associates
Latest Research Coverage (2 items)
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4 Items Worth Noting for the Oct 5th Week
Posted on 10-09-2009
Following are 4 items worth noting for the Oct 5th week: New research shows TV viewing shifting - Mediapost had a good piece this week...
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Horowitz Study: Broadband Video Usage Jumps
Posted on 12-07-2007
At least once a week or so I try to sort through all the research-related press releases I get to see if there was any new information of...
Research Around the Web (10 items)
- Digital Short-Form Video Viewership Remains Strong Mediapost - 09-30-2016
- Broadcast Content Key To OTT Provider Success Mediapost - 04-26-2016
- Urban Millennials Not Dropping Cable Like It's Hot Multichannel News - 03-09-2016
- OTT Video: It's a Generational Thing Home Media Magazine - 08-12-2015
- Multicultural TV Users Favor OTT Viewing Mediapost - 06-24-2015
- Data Point: The TV Is the Hot Streaming Device of Today WSJ - 04-25-2014
Video Research Around the Web
- Cord-Cutting Got 75% Worse in Q1, Most Terrible Quarter Ever for Pay TV Multichannel News
- Many 4KTV Owners Don't Use Advanced Content Features Mediapost
- OTT Moves Beyond ‘Early Adopter’ Phase as 45-60 Set Becomes New Battleground Multichannel News
- Streamers Make More Shows But Cancel Sooner, Study Finds The Hollywood Reporter
- vMVPD Users Definitely Not Cord Nevers - Only 15% Previously Had No Pay TV Multichannel News
- Direct Video Ad Deals Soar Mediapost
- GroupM Predicts Streaming Will Have 'Gradual' Impact On TV Advertisers Mediapost
- YouTube is Responsible for 37% of All Mobile Internet Traffic Statista