GroupM
Latest Research Coverage (1 item)
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4 Items Worth Noting for the Oct 19th Week (FCC/Net neutrality, Cisco research, Netflix earnings, Yahoo-GroupM)
Posted on 10-23-2009
Following are 4 items worth noting from the Oct 19th week: 1. FCC kicks off net neutrality rulemaking process among flurry of input - As expected, the
Research Around the Web (5 items)
- GroupM Predicts Streaming Will Have 'Gradual' Impact On TV Advertisers Mediapost - 03-12-2019
- GroupM’s State of Video Lays Out New Battleground For Attention AdExchanger - 11-01-2018
- Magna and GroupM: Digital Will Finally Overtake Linear TV In 2017 AdExchanger - 12-05-2016
- TV`s reign over ad spending to end after three decades Financial Times (reg req'd) - 12-08-2013
- Advertisers Won`t Abandon TV Adweek - 09-15-2008
Video Research Around the Web
- TV Long View: The Mind-Blowing Amount of Time Americans Spend Watching TV The Hollywood Reporter
- Targeted Video Ads Jump 48% In 1st Quarter: Freewheel B&C
- Roku Commands 15% Of All Media Streaming Devices Mediapost
- Cord-Cutters Show Interest in Discovery Channel: Survey Multichannel News
- Pew: Mobile Broadband Users Double Since 2013 Multichannel News
- D2C Advertisers See Sharply Higher TV Ad Spending Mediapost
- Forecast: OTT Revenues To Hit $23.7 Billion By 2023 Mediapost
- Data-Enabled TV Buying Rises, Despite Concerns Mediapost