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GroupM

Latest Research Coverage (1 item)

  • 4 Items Worth Noting for the Oct 19th Week (FCC/Net neutrality, Cisco research, Netflix earnings, Yahoo-GroupM) Posted on 10-23-2009

    Following are 4 items worth noting from the Oct 19th week: 1. FCC kicks off net neutrality rulemaking process among flurry of input - As expected, the

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Research Around the Web (7 items)

  • TV Industry Suffers Steepest Drop in Ad Sales Since Recession Bloomberg - 12-09-2019
  • GroupM Predicts Streaming Will Have 'Gradual' Impact On TV Advertisers Mediapost - 03-12-2019
  • GroupM’s State of Video Lays Out New Battleground For Attention AdExchanger - 11-01-2018
  • EMarketer Cuts TV Ad Spend Forecast By $1B Due To Cord Cutters - But Some Agencies See A Brighter Future AdExchanger - 09-13-2017
  • Magna and GroupM: Digital Will Finally Overtake Linear TV In 2017 AdExchanger - 12-05-2016
  • TV`s reign over ad spending to end after three decades Financial Times (reg req'd) - 12-08-2013
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Video Research Around the Web

  • Tubi Says Streaming Rose 58% In 2020, With Half Of Viewers Younger Than 35 Deadline
  • U.S. SVOD Revenue Spiked 39% in Q3 to $5.5 Billion Next TV
  • What Are Consumers Willing To Pay For Ad-Free TV Content? Mediapost
  • What Streaming Wars? Five Services Control 83% of Connected TV Viewing Next TV
  • PwC Study: Global Media, Entertainment Revenues To Sink 5.6% in 2020 Mediapost
  • What the world watched in a day Think with Google
  • U.S. Streaming Minutes Up 85% From Late March Through Early June Mediapost
  • Two-Thirds Of Ad Execs Anticipate Lower 2021 Ad Budgets Due To Pandemic Mediapost
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