Collective
Latest Research Coverage (2 items)
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Collective's New Playbook Offers Multi-Screen Advertising Lessons
Posted on 10-03-2012
There's been a lot written about how challenging it has become for brand advertisers to reach audiences effectively given the splintering of attention across screens. No longer is it sufficient...
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New Collective Report Analyzes Video Usage to Deliver 6 CPG Buyer Profiles
Posted on 06-28-2012
Collective has released its Video Metrics Report 2012, delivering 6 profiles of online video viewers who are female and heavy buyers of certain types of consumer packaged goods....
Research Around the Web (0 items)
Video Research Around the Web
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- As streaming surges globally, Roku is falling behind abroad Protocol
- World-Wide Streaming Subscriptions Pass One Billion During Pandemic WSJ
- Cable Now Controls Nearly 70% of U.S. Fixed Broadband After Biggest Year Since 2008 Next TV
- Cord Cutting’s Worst Year Ever: Analyst B&C
- Disney Plus Will Surpass Netflix in Customers by 2026, Research Company Says Next TV
- Tubi Says Streaming Rose 58% In 2020, With Half Of Viewers Younger Than 35 Deadline
- U.S. SVOD Revenue Spiked 39% in Q3 to $5.5 Billion Next TV