Collective
Latest Research Coverage (2 items)
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Collective's New Playbook Offers Multi-Screen Advertising Lessons
Posted on 10-03-2012
There's been a lot written about how challenging it has become for brand advertisers to reach audiences effectively given the splintering of attention across screens. No longer is it sufficient...
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New Collective Report Analyzes Video Usage to Deliver 6 CPG Buyer Profiles
Posted on 06-28-2012
Collective has released its Video Metrics Report 2012, delivering 6 profiles of online video viewers who are female and heavy buyers of certain types of consumer packaged goods....
Research Around the Web (0 items)
Video Research Around the Web
- Cord Cutters Now Averaging 520GB of Monthly Data Usage: Research Report Multichannel News
- Connected TV advertising to hit $7 billion this year AdAge
- IAB: video driving all-time high in digital ad spend The Drum
- 46% Of U.S. Broadband Households Now Subscribe To Multiple OTT Services Mediapost
- Survey: Streamers Now Access Two-Third of Their Video Online Multichannel News
- 'Platform Surfing': 74% Of Connected Device/Smart TV Users Stream; 44% Switch Between Streaming, Linear TV Mediapost
- Netflix Extends Lead in U.K. Amid Boom in Subscription Streaming Services Variety
- YouTube Videos Featuring Young Children Get Triple The Views Of Videos That Don’t (Study) Tubefilter