Collective
Latest Research Coverage (2 items)
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Collective's New Playbook Offers Multi-Screen Advertising Lessons
Posted on 10-03-2012
There's been a lot written about how challenging it has become for brand advertisers to reach audiences effectively given the splintering of attention across screens. No longer is it sufficient...
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New Collective Report Analyzes Video Usage to Deliver 6 CPG Buyer Profiles
Posted on 06-28-2012
Collective has released its Video Metrics Report 2012, delivering 6 profiles of online video viewers who are female and heavy buyers of certain types of consumer packaged goods....
Research Around the Web (0 items)
Video Research Around the Web
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- Cord-Cutting Got 75% Worse in Q1, Most Terrible Quarter Ever for Pay TV Multichannel News
- Many 4KTV Owners Don't Use Advanced Content Features Mediapost
- OTT Moves Beyond ‘Early Adopter’ Phase as 45-60 Set Becomes New Battleground Multichannel News
- Streamers Make More Shows But Cancel Sooner, Study Finds The Hollywood Reporter
- vMVPD Users Definitely Not Cord Nevers - Only 15% Previously Had No Pay TV Multichannel News
- Direct Video Ad Deals Soar Mediapost
- GroupM Predicts Streaming Will Have 'Gradual' Impact On TV Advertisers Mediapost