IBB Consulting
Latest Research Coverage (1 item)
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Research: Pay-TV Subscribers More Interested in SVOD Than Non-Subscribers
Posted on 12-22-2015
New research from Interactive Broadband Consulting Group (IBB) suggests that pay-TV subscribers may actually be more fertile targets for adding SVOD services than non-pay-TV subscribers. IBB found that 31%...
Research Around the Web (1 item)
Video Research Around the Web
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- Streamers Make More Shows But Cancel Sooner, Study Finds The Hollywood Reporter
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- Direct Video Ad Deals Soar Mediapost
- GroupM Predicts Streaming Will Have 'Gradual' Impact On TV Advertisers Mediapost