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Latest Research Coverage (1 item)
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Pre-Roll Video Advertising Gets a Boost from 3 Research Studies
Posted on 08-20-2008
Pre-roll video ads' effectiveness and user acceptability is getting a boost from 3 different research studies this week. Results were released by Break/Panache and...
Research Around the Web (5 items)
- Pre-Roll Ads Get More Bang For The Buck Than In-Banner, Study Finds Online Media Daily - 06-18-2009
- Online Ads Benefit From Networking TV Week - 01-26-2009
- Study: Young Men Give Nod To Net Over Tube Online Media Daily - 10-07-2008
- Video Ad Study Shows High Engagement Rates Online Media Daily - 08-18-2008
- Measuring Online Engagement Seen as Key to Boosting Ad Dollars TV Week - 05-27-2008
Video Research Around the Web
- Connected TV advertising to hit $7 billion this year AdAge
- IAB: video driving all-time high in digital ad spend The Drum
- 46% Of U.S. Broadband Households Now Subscribe To Multiple OTT Services Mediapost
- Survey: Streamers Now Access Two-Third of Their Video Online Multichannel News
- 'Platform Surfing': 74% Of Connected Device/Smart TV Users Stream; 44% Switch Between Streaming, Linear TV Mediapost
- Netflix Extends Lead in U.K. Amid Boom in Subscription Streaming Services Variety
- YouTube Videos Featuring Young Children Get Triple The Views Of Videos That Don’t (Study) Tubefilter
- Roku and Amazon Now Control Nearly 70% of U.S. Streaming Media Player Market Multichannel News