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Latest Research Coverage (1 item)
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Pre-Roll Video Advertising Gets a Boost from 3 Research Studies
Posted on 08-20-2008
Pre-roll video ads' effectiveness and user acceptability is getting a boost from 3 different research studies this week. Results were released by Break/Panache and...
Research Around the Web (5 items)
- Pre-Roll Ads Get More Bang For The Buck Than In-Banner, Study Finds Online Media Daily - 06-18-2009
- Online Ads Benefit From Networking TV Week - 01-26-2009
- Study: Young Men Give Nod To Net Over Tube Online Media Daily - 10-07-2008
- Video Ad Study Shows High Engagement Rates Online Media Daily - 08-18-2008
- Measuring Online Engagement Seen as Key to Boosting Ad Dollars TV Week - 05-27-2008
Video Research Around the Web
- TV Long View: The Mind-Blowing Amount of Time Americans Spend Watching TV The Hollywood Reporter
- Targeted Video Ads Jump 48% In 1st Quarter: Freewheel B&C
- Roku Commands 15% Of All Media Streaming Devices Mediapost
- Cord-Cutters Show Interest in Discovery Channel: Survey Multichannel News
- Pew: Mobile Broadband Users Double Since 2013 Multichannel News
- D2C Advertisers See Sharply Higher TV Ad Spending Mediapost
- Forecast: OTT Revenues To Hit $23.7 Billion By 2023 Mediapost
- Data-Enabled TV Buying Rises, Despite Concerns Mediapost