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Latest Research Coverage (1 item)

  • Pre-Roll Video Advertising Gets a Boost from 3 Research Studies Posted on 08-20-2008

    Pre-roll video ads' effectiveness and user acceptability is getting a boost from 3 different research studies this week. Results were released by Break/Panache and...

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Research Around the Web (5 items)

  • Pre-Roll Ads Get More Bang For The Buck Than In-Banner, Study Finds Online Media Daily - 06-18-2009
  • Online Ads Benefit From Networking TV Week - 01-26-2009
  • Study: Young Men Give Nod To Net Over Tube Online Media Daily - 10-07-2008
  • Video Ad Study Shows High Engagement Rates Online Media Daily - 08-18-2008
  • Measuring Online Engagement Seen as Key to Boosting Ad Dollars TV Week - 05-27-2008
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Video Research Around the Web

  • Disney Plus Will Surpass Netflix in Customers by 2026, Research Company Says Next TV
  • Tubi Says Streaming Rose 58% In 2020, With Half Of Viewers Younger Than 35 Deadline
  • U.S. SVOD Revenue Spiked 39% in Q3 to $5.5 Billion Next TV
  • What Are Consumers Willing To Pay For Ad-Free TV Content? Mediapost
  • What Streaming Wars? Five Services Control 83% of Connected TV Viewing Next TV
  • PwC Study: Global Media, Entertainment Revenues To Sink 5.6% in 2020 Mediapost
  • What the world watched in a day Think with Google
  • U.S. Streaming Minutes Up 85% From Late March Through Early June Mediapost
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