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Latest Research Coverage (1 item)
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Pre-Roll Video Advertising Gets a Boost from 3 Research Studies
Posted on 08-20-2008
Pre-roll video ads' effectiveness and user acceptability is getting a boost from 3 different research studies this week. Results were released by Break/Panache and...
Research Around the Web (5 items)
- Pre-Roll Ads Get More Bang For The Buck Than In-Banner, Study Finds Online Media Daily - 06-18-2009
- Online Ads Benefit From Networking TV Week - 01-26-2009
- Study: Young Men Give Nod To Net Over Tube Online Media Daily - 10-07-2008
- Video Ad Study Shows High Engagement Rates Online Media Daily - 08-18-2008
- Measuring Online Engagement Seen as Key to Boosting Ad Dollars TV Week - 05-27-2008
Video Research Around the Web
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- Disney+ Sees Sharply Rising Purchase Intent, Other Streamers Virtually Flat Mediapost
- TiVo Research: Smart TVs Deliver the Fastest Search and Discovery Multichannel News
- Disney Plus mobile app downloads hit nearly 41M, study says CNET
- Ad Execs Plan to Spend More on ESPN, HGTV Multichannel News
- Peak TV Update: Scripted Originals Top 500 in 2019, FX Says The Hollywood Reporter