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Latest Research Coverage (1 item)
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Pre-Roll Video Advertising Gets a Boost from 3 Research Studies
Posted on 08-20-2008
Pre-roll video ads' effectiveness and user acceptability is getting a boost from 3 different research studies this week. Results were released by Break/Panache and...
Research Around the Web (5 items)
- Pre-Roll Ads Get More Bang For The Buck Than In-Banner, Study Finds Online Media Daily - 06-18-2009
- Online Ads Benefit From Networking TV Week - 01-26-2009
- Study: Young Men Give Nod To Net Over Tube Online Media Daily - 10-07-2008
- Video Ad Study Shows High Engagement Rates Online Media Daily - 08-18-2008
- Measuring Online Engagement Seen as Key to Boosting Ad Dollars TV Week - 05-27-2008
Video Research Around the Web
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- What Are Consumers Willing To Pay For Ad-Free TV Content? Mediapost
- What Streaming Wars? Five Services Control 83% of Connected TV Viewing Next TV
- PwC Study: Global Media, Entertainment Revenues To Sink 5.6% in 2020 Mediapost
- What the world watched in a day Think with Google
- U.S. Streaming Minutes Up 85% From Late March Through Early June Mediapost