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Latest Research Coverage (2 items)

  • Research: Outstream Video Ads Viewed Longer and More Effective Than Instream Posted on 08-13-2015

    Watch an ad longer and all kinds of effectiveness measures should increase. That’s a pretty bankable assumption. But in a world where viewers are going to great lengths to avoid...

  • Study: 77% of Advertisers Plan to Increase Video Ad Budgets in Next Two Years Posted on 06-10-2015

    More affirmation that advertisers and agencies are shifting spending to video: a new Forrester survey has found that 77% of advertisers and 70% of agencies plan to increase their video...

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Research Around the Web (1 item)

  • Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social Adweek - 06-15-2016
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Video Research Around the Web

  • Disney Plus Will Surpass Netflix in Customers by 2026, Research Company Says Next TV
  • Tubi Says Streaming Rose 58% In 2020, With Half Of Viewers Younger Than 35 Deadline
  • U.S. SVOD Revenue Spiked 39% in Q3 to $5.5 Billion Next TV
  • What Are Consumers Willing To Pay For Ad-Free TV Content? Mediapost
  • What Streaming Wars? Five Services Control 83% of Connected TV Viewing Next TV
  • PwC Study: Global Media, Entertainment Revenues To Sink 5.6% in 2020 Mediapost
  • What the world watched in a day Think with Google
  • U.S. Streaming Minutes Up 85% From Late March Through Early June Mediapost
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