AOL
Latest Research Coverage (9 items)
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83% of Ad Buyers Expect to Increase Online Video Spending in 2017
Posted on 04-27-2017
With the NewFronts kicking off next week, there’s more evidence that ad buyers are looking to shift spending to online video. AOL has released research indicating that 83% of...
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AOL Research: 91% of Media Buyers Adopt Programmatic Video Amid Major TV Budget Shifts
Posted on 10-21-2015
AOL has released its 2015 U.S. State of the Video Industry report, finding, among other things, that 91% of media buyers surveyed said they’re now buying some of their online...
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Survey: 60% of Brands' Video Ad Spending Allocated to Programmatic
Posted on 09-15-2014
In another sign of programmatic video advertising's rising popularity among brand advertisers, Adap.tv's newly released 2014 State of the Video Industry report has found that 60% of brands' video ad...
Research Around the Web (9 items)
- UK and US publishers agree: Video is where the money is Digiday - 08-04-2016
- AOL survey: Most brands are bringing programmatic video buying in-house Digiday - 11-20-2015
- Study: In social advertising, YouTube converts more customers than anyone else Venture Beat - 09-04-2014
- Over 90% Of Buyers Using Programmatic, Per AOL Survey Mediapost - 08-13-2014
- Internet Usage, Video Streams Soar Online Media Daily - 05-20-2011
- VivaKi Takes 2nd Dip in `The Pool` Adweek - 06-17-2009
Video Research Around the Web
- U.S. Homes Adding SVOD Services Falls To 3.9% in 2Q, Kantar Reports B&C
- As streaming surges globally, Roku is falling behind abroad Protocol
- World-Wide Streaming Subscriptions Pass One Billion During Pandemic WSJ
- Cable Now Controls Nearly 70% of U.S. Fixed Broadband After Biggest Year Since 2008 Next TV
- Cord Cutting’s Worst Year Ever: Analyst B&C
- Disney Plus Will Surpass Netflix in Customers by 2026, Research Company Says Next TV
- Tubi Says Streaming Rose 58% In 2020, With Half Of Viewers Younger Than 35 Deadline
- U.S. SVOD Revenue Spiked 39% in Q3 to $5.5 Billion Next TV