AOL
Latest Research Coverage (8 items)
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AOL Research: 91% of Media Buyers Adopt Programmatic Video Amid Major TV Budget Shifts
Posted on 10-21-2015
AOL has released its 2015 U.S. State of the Video Industry report, finding, among other things, that 91% of media buyers surveyed said they’re now buying some of their online...
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Survey: 60% of Brands' Video Ad Spending Allocated to Programmatic
Posted on 09-15-2014
In another sign of programmatic video advertising's rising popularity among brand advertisers, Adap.tv's newly released 2014 State of the Video Industry report has found that 60% of brands' video ad...
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AOL-Adap.tv Serves 3.7 Billion Video Ads In September, Topping comScore's Rankings
Posted on 10-17-2013
With 3.7 billion video ads served, the combined AOL-Adap.tv has landed atop comScore's September 2013 U.S. Online Video Rankings. (see chart below) It's the first time that AOL has...
Research Around the Web (9 items)
- UK and US publishers agree: Video is where the money is Digiday - 08-04-2016
- AOL survey: Most brands are bringing programmatic video buying in-house Digiday - 11-20-2015
- Study: In social advertising, YouTube converts more customers than anyone else Venture Beat - 09-04-2014
- Over 90% Of Buyers Using Programmatic, Per AOL Survey Mediapost - 08-13-2014
- Internet Usage, Video Streams Soar Online Media Daily - 05-20-2011
- VivaKi Takes 2nd Dip in `The Pool` Adweek - 06-17-2009
Video Research Around the Web
- TV Long View: The Mind-Blowing Amount of Time Americans Spend Watching TV The Hollywood Reporter
- Targeted Video Ads Jump 48% In 1st Quarter: Freewheel B&C
- Roku Commands 15% Of All Media Streaming Devices Mediapost
- Cord-Cutters Show Interest in Discovery Channel: Survey Multichannel News
- Pew: Mobile Broadband Users Double Since 2013 Multichannel News
- D2C Advertisers See Sharply Higher TV Ad Spending Mediapost
- Forecast: OTT Revenues To Hit $23.7 Billion By 2023 Mediapost
- Data-Enabled TV Buying Rises, Despite Concerns Mediapost