SNL Kagan
Latest Research Coverage (6 items)
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Research: Shift in Ad Spending From TV to OTT Expected Over Next 2 Years
Posted on 02-06-2018
New research from SpotX reveals an expected shift in advertising spending from TV to OTT over the next 2 years. The research was conducted by Kagan among 41 U.S....
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SNL Kagan Forecasting 10% of U.S. Homes Will Cut the Cord by 2015
Posted on 07-20-2011
Researcher SNL Kagan is forecasting that 10% U.S. homes (12.1 million) will cut the cord on their pay-TV subscriptions by the end of 2015,...
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ESPN Continues Dampening Cord-Cutting Fears
Posted on 03-18-2011
ESPN released the its latest round of research on cord-cutting this week, finding that a tiny .18% of American homes with both...
Research Around the Web (13 items)
- Kagan: Broadband-Only Homes Represent 13% of U.S. Households Home Media - 03-29-2017
- Broadband Ups Cable Industry Forecast Home Media Magazine - 08-11-2016
- SNL Kagan: Cable Lost 1.8M Video Subs in Past 12 Months Home Media Magazine - 09-03-2013
- HBO sub growth stalls amid cable biz losses Variety - 09-07-2011
- Connected TVs Making Steady Gains, 3DTVs Less So Home Media Magazine - 06-29-2011
- Report: DVD Wholesale Revenue Fell 44% in 2010 Home Media Magazine - 05-13-2011
Video Research Around the Web
- Cord Cutters Now Averaging 520GB of Monthly Data Usage: Research Report Multichannel News
- Connected TV advertising to hit $7 billion this year AdAge
- IAB: video driving all-time high in digital ad spend The Drum
- 46% Of U.S. Broadband Households Now Subscribe To Multiple OTT Services Mediapost
- Survey: Streamers Now Access Two-Third of Their Video Online Multichannel News
- 'Platform Surfing': 74% Of Connected Device/Smart TV Users Stream; 44% Switch Between Streaming, Linear TV Mediapost
- Netflix Extends Lead in U.K. Amid Boom in Subscription Streaming Services Variety
- YouTube Videos Featuring Young Children Get Triple The Views Of Videos That Don’t (Study) Tubefilter