SNL Kagan
Latest Research Coverage (6 items)
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Research: Shift in Ad Spending From TV to OTT Expected Over Next 2 Years
Posted on 02-06-2018
New research from SpotX reveals an expected shift in advertising spending from TV to OTT over the next 2 years. The research was conducted by Kagan among 41 U.S....
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SNL Kagan Forecasting 10% of U.S. Homes Will Cut the Cord by 2015
Posted on 07-20-2011
Researcher SNL Kagan is forecasting that 10% U.S. homes (12.1 million) will cut the cord on their pay-TV subscriptions by the end of 2015,...
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ESPN Continues Dampening Cord-Cutting Fears
Posted on 03-18-2011
ESPN released the its latest round of research on cord-cutting this week, finding that a tiny .18% of American homes with both...
Research Around the Web (13 items)
- Kagan: Broadband-Only Homes Represent 13% of U.S. Households Home Media - 03-29-2017
- Broadband Ups Cable Industry Forecast Home Media Magazine - 08-11-2016
- SNL Kagan: Cable Lost 1.8M Video Subs in Past 12 Months Home Media Magazine - 09-03-2013
- HBO sub growth stalls amid cable biz losses Variety - 09-07-2011
- Connected TVs Making Steady Gains, 3DTVs Less So Home Media Magazine - 06-29-2011
- Report: DVD Wholesale Revenue Fell 44% in 2010 Home Media Magazine - 05-13-2011
Video Research Around the Web
- TV Long View: The Mind-Blowing Amount of Time Americans Spend Watching TV The Hollywood Reporter
- Targeted Video Ads Jump 48% In 1st Quarter: Freewheel B&C
- Roku Commands 15% Of All Media Streaming Devices Mediapost
- Cord-Cutters Show Interest in Discovery Channel: Survey Multichannel News
- Pew: Mobile Broadband Users Double Since 2013 Multichannel News
- D2C Advertisers See Sharply Higher TV Ad Spending Mediapost
- Forecast: OTT Revenues To Hit $23.7 Billion By 2023 Mediapost
- Data-Enabled TV Buying Rises, Despite Concerns Mediapost