News for 'Advertising'

Wednesday, May 18, 2022

Fox Is Happy to Stay Out of the Streaming Wars “Bloodbath,” Says CEO Lachlan Murdoch The Hollywood Reporter
Advertising
TikTok’s new ad product gives creators a chance to partner with marketers on branded content TechCrunch
Advertising, Social Media

Thursday, May 12, 2022

TikTok positions itself as a complement to TV advertising AdAge
Advertising, Social Media

Wednesday, May 11, 2022

The Pivot To AVOD Is Happening And The Trade Desk Is Here For It AdExchanger
Advertising, Technology

Thursday, May 12, 2022

Global CTV Advertising Impressions Now Outpace Mobile Mediapost
Advertising

Tuesday, May 10, 2022

Netflix Tells Employees Ads May Come by the End of 2022 NY Times
Advertising, SVOD

Friday, April 29, 2022

NBCU Unveils Self-Serve Programmatic 'Ad Manager' For Performance Marketers, Targets SMBs Mediapost
Advertising, AVOD

Wednesday, April 27, 2022

Nielsen rival iSpot.tv gets $325 million Goldman Sachs investment AdAge
Advertising

Wednesday, April 20, 2022

Xandr Enables Multiple Currencies for Linear Campaigns Ahead of Upfronts Adweek
Advertising

Thursday, April 7, 2022

Omnicom Media Group To Offer Clients LG Smart TV Ad Inventory Mediapost
Advertising

Monday, April 4, 2022

Why Netflix Should Sell Ads Stratechery
Advertising, SVOD

Thursday, March 24, 2022

New CTV Fraud Scheme ViperBot Stealing $8 Million A Month Mediapost
Advertising, Technology

Thursday, March 10, 2022

Why Commercials Are Coming to the Biggest Streamers Vulture
Advertising, SVOD

Wednesday, March 9, 2022

Behind Disney+’s Ad Pivot: A Drive for Streaming Profits The Hollywood Reporter
Advertising, SVOD

Thursday, February 24, 2022

Wednesday, February 16, 2022

Tuesday, February 8, 2022

Advertisers Want the Process of Buying CTV to Feel More Like Traditional TV Adweek
Advertising, Technology

Thursday, February 3, 2022

Wednesday, February 2, 2022

Friday, January 28, 2022

IAS Adds Live Quality Measurement For CTV Campaigns Mediapost
Advertising

Tuesday, January 25, 2022

NBCUniversal Will Return to Radio City Music Hall for In-Person, May Upfront Adweek
Advertising, Broadcasters

Friday, January 21, 2022

Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019 Mediapost
Advertising

Thursday, January 13, 2022

Wednesday, January 12, 2022

NBCU Inks Partnership With RTL To Expand European Ad-Selling Efforts Mediapost
Advertising, Broadcasters, International

Thursday, January 6, 2022

Thursday, December 30, 2021

Digital Ad Dollars Shift To CTV And Other 2022 Predictions Mediapost
Advertising

Thursday, December 23, 2021

Extreme Reach Going Global With Universal Creative Identifier B&C
Advertising, Technology

Tuesday, December 21, 2021

Tuesday, December 14, 2021

Thursday, December 9, 2021

Tuesday, December 7, 2021

GroupM Finds Ad Budget Paradox Preserving TV's Share Among Big Brands Mediapost
Advertising

Monday, December 6, 2021

Thursday, December 2, 2021

Mediaocean Gets Publisher-Focused CTV Fraud Patent Mediapost
Advertising, Technology

Monday, November 29, 2021

Friday, November 19, 2021

Marketers gain access to NBC Universal’s Peacock CTV inventory via Yahoo DSP MarTech
Advertising, AVOD

Tuesday, November 16, 2021

Smart TV Measurement Firm Samba TV Files To Go Public Deadline
Advertising, Deals & Financings

Tuesday, November 9, 2021

Ad-Verification Firm DoubleVerify to Acquire OpenSlate for $150 Million WSJ
Advertising, Deals & Financings

Wednesday, November 3, 2021

Tubi and Sports Fuel Fox's Quarterly Advertising Revenue Growth Adweek
Advertising, AVOD

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