News for 'Advertising'

Title Date Source
Pre-Roll Video Via Programmatic Rises 500% YoY 05-07-2015 Mediapost
Mobile Video Ad Revenue To Grow 39.5% By 2020 05-06-2015 Tubefilter
Good News for YouTube: YouTube Says People Love Mobile Ads 04-22-2015 Recode
ZenithOptimedia Forecasts Online Video to Lead 4.4% Growth in Global Ad Spend in 2015 03-29-2015 Press Release
Cable TV Group Blames Subscription Web TV For Ratings Woes 03-10-2015 WSJ
TV`s Night Flight: 10 p.m. Ratings Waste Away 03-06-2015 AdAge
Yes, We Watch Online, But Overwhelmingly We Watch TV Fare 01-26-2015 Mediapost
Programmatic Video Coupled With TV Drives Best Results For Campaign 01-22-2015 Mediapost
These Are YouTube`s Most Popular Ads of 2014 12-10-2014 AdAge
Cable Under Fire: Plunge in Ratings Could Spell Trouble for Top Nets 11-04-2014 Variety
Digital to Overtake TV Ad Spending in Two Years, Says Forrester 11-04-2014 AdAge
TV’s Eyeballs Are Disappearing. Does Netflix Have Them? 10-31-2014 Recode
Online Ad Overload Begins After Fourth Commercial, Hub Study Says 10-31-2014 Mediapost
Digital Video Ad Revenue Increases To $1.5 Billion In First Half Of 2014 10-20-2014 Tubefilter
Study: People Are Not Most Attentive When Watching TV at Home 09-29-2014 Adweek
Nine out of ten Americans believe that mobile and video ads are the future of the industry 09-25-2014 The Drum
Netflix Takes Big Chunk of Viewing but May Not Hurt Ad-Supported TV 09-25-2014 AdAge
45% of Agency Clients Plan More Digital Video Advertising 09-09-2014 Mediapost
Heavy Twitter Focus Can Be a `Waste` for TV Industry, Study Finds 09-04-2014 The Hollywood Reporter
Fewer Than a Quarter of Marketers Have Used Programmatic Buying 09-03-2014 Adweek
Over 90% Of Buyers Using Programmatic, Per AOL Survey 08-13-2014 Mediapost
In Plain Sight: Viewability is a Great Proxy for Brand Lift 08-08-2014 TubeMogul blog
Ad-Skipping Skews Upscale 08-03-2014 WSJ
Mobile Video Study Claims Better Performance Than TV 07-14-2014 Adweek
Binge TV Viewers Are More Receptive to Ads, Study Finds 07-14-2014 WSJ - Digits
World Cup Ads Already Up To 1.2 Billion Minutes Of YouTube Watch Time 06-19-2014 Tubefilter
Digital-Video Advertising in U.S. to Hit $6 Bil in 2014, But It`s Not Displacing TV Dollars 06-12-2014 Variety
Programmatic Advertising To Gobble Up Even More Ad Budgets 05-15-2014 Forbes
Programmatic Buying to Reach 20% of US TV Advertising Says Strategy Analytics 05-14-2014 Press Release
Video Ad Server Says 11% Of Its Ads Are Shown To Bots 04-25-2014 AdAge
Video Propels Mobile Ads For Entertainment Industry 04-28-2014 Mobile Marketing Daily
CPMs Highest Among TV Broadcast Nets, Online Video Limited 03-27-2014 MediaDailyNews
PHD`s Millennials Talk About Their Generation on Vine 03-25-2014 Adweek
Report Reveals Gross Disparity In Online Video Ratings, Implies Overstatement 03-21-2014 Mediapost
comScore Releases January 2014 U.S. Online Video Rankings 02-21-2014 Press Release
Infographic: Home Improvement Shoppers Use Online Video More Than TV 02-17-2014 AdWeek
Many Brands Who Held Back Super Bowl Ads Struggle on YouTube 02-05-2014 AdWeek
Pre-roll Ads Most Tolerable Video Ad Format [Report] 01-29-2014 ReelSEO
`Programmatic Systems` Accounted For $1.9B Of Multi-Screen Video Spend In 2013 01-22-2014 RTM Daily
More Ads Seen By VOD Viewers Than DVR Or Live TV 12-18-2013 MediaDailyNews
YouTube Expected to Channel $5.6 Billion in Revenue This Year 12-11-2013 AdAge
TV`s reign over ad spending to end after three decades 12-08-2013 Financial Times (reg req'd)
Bullish Signs For Digital Video In 2014, Reaching 60% Of U.S. Population 11-22-2013 Online Media Daily
comScore Releases October 2013 U.S. Online Video Rankings 11-16-2013 Press Release
25% of marketers yet to execute a cross-screen ad campaign 11-14-2013 The Drum
comScore Releases September 2013 U.S. Online Video Rankings 10-17-2013 Press Release
YouTube`s September Ads Leaderboard Topped By Clever Tech Spots 10-08-2013 Tubefilter News
BBC iPlayer requests up by a fifth in August 09-30-2013 Digital TV Europe
Civolution Releases Piracy Survey 09-12-2013 Broadband Technology Report
Are Advertisers Spending Too Much On Online Video? 09-11-2013 AdAge