Brand Marketing
Latest Research Coverage (9 items)
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Study: YouTube Beauty Video Views Up 50% In Past 15 Months
Posted on 06-09-2015
Pixability has released its second annual, deep-dive, "Beauty on YouTube" report, finding, among other things that beauty video views have increased by 50% between January, 2014 and April,...
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Study: Video is Preferred Content Source for Brand Information
Posted on 09-11-2014
A new study from Brightcove has found that 76% of consumers cite video as their preferred content source when consuming brand information, with 79% overall favoring digital content over...
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Branded Videos Generated 8.3 Billion Views in 2013, Up 44% vs. 2012
Posted on 03-26-2014
People want to skip ads, right? The conventional wisdom is yes, but it turns out the answer isn't quite so simple. In fact, viewers are seeking out, watching and sharing...
Research Around the Web (13 items)
- Here Are the 10 Brands With the Most-Shared Videos of 2015 Adweek - 12-15-2015
- Which Video Types Influence Consumers? ZEFR Has The Answer Tubefilter News - 02-18-2014
- Video Marketing More Effective Than TV Advertising for Airlines ReelSEO - 02-13-2014
- Brands See the Most Views from Earned Media VideoInk - 11-19-2013
- Check Out the Top 10 Most-Shared Brands on Instagram Video AdWeek - 10-23-2013
- Pepsi Makes a Summer Splash Onto Viral Video Chart AdAge - 07-15-2011
Download Reports (2 results)
Video Research Around the Web
- U.S. Homes Adding SVOD Services Falls To 3.9% in 2Q, Kantar Reports B&C
- As streaming surges globally, Roku is falling behind abroad Protocol
- World-Wide Streaming Subscriptions Pass One Billion During Pandemic WSJ
- Cable Now Controls Nearly 70% of U.S. Fixed Broadband After Biggest Year Since 2008 Next TV
- Cord Cutting’s Worst Year Ever: Analyst B&C
- Disney Plus Will Surpass Netflix in Customers by 2026, Research Company Says Next TV
- Tubi Says Streaming Rose 58% In 2020, With Half Of Viewers Younger Than 35 Deadline
- U.S. SVOD Revenue Spiked 39% in Q3 to $5.5 Billion Next TV