Brand Marketing
Latest Research Coverage (8 items)
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Study: YouTube Beauty Video Views Up 50% In Past 15 Months
Posted on 06-09-2015
Pixability has released its second annual, deep-dive, "Beauty on YouTube" report, finding, among other things that beauty video views have increased by 50% between January, 2014 and April,...
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Branded Videos Generated 8.3 Billion Views in 2013, Up 44% vs. 2012
Posted on 03-26-2014
People want to skip ads, right? The conventional wisdom is yes, but it turns out the answer isn't quite so simple. In fact, viewers are seeking out, watching and sharing...
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Report: Major Brands Control Just 3% of YouTube's 14.9 Billion Beauty Videos
Posted on 02-04-2014
According to a new report from video analytics provider Pixability, beauty brands are dominated on YouTube by independent beauty personalities and video bloggers ("vloggers") in terms of video...
Research Around the Web (12 items)
- Here Are the 10 Brands With the Most-Shared Videos of 2015 Adweek - 12-15-2015
- Which Video Types Influence Consumers? ZEFR Has The Answer Tubefilter News - 02-18-2014
- Video Marketing More Effective Than TV Advertising for Airlines ReelSEO - 02-13-2014
- Brands See the Most Views from Earned Media VideoInk - 11-19-2013
- Pepsi Makes a Summer Splash Onto Viral Video Chart AdAge - 07-15-2011
- What Works on the Web: Cute, Cuddly, Controversial AdAge - 07-24-2009
Download Reports (2 results)
Video Research Around the Web
- Netflix Again Blows Past HBO, Others as No. 1 Pick for ‘Best Original Programming,’ Survey Finds Variety
- Cord-Cutting Got 75% Worse in Q1, Most Terrible Quarter Ever for Pay TV Multichannel News
- Many 4KTV Owners Don't Use Advanced Content Features Mediapost
- OTT Moves Beyond ‘Early Adopter’ Phase as 45-60 Set Becomes New Battleground Multichannel News
- Streamers Make More Shows But Cancel Sooner, Study Finds The Hollywood Reporter
- vMVPD Users Definitely Not Cord Nevers - Only 15% Previously Had No Pay TV Multichannel News
- Direct Video Ad Deals Soar Mediapost
- GroupM Predicts Streaming Will Have 'Gradual' Impact On TV Advertisers Mediapost