Brand Marketing
Latest Research Coverage (9 items)
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Study: YouTube Beauty Video Views Up 50% In Past 15 Months
Posted on 06-09-2015
Pixability has released its second annual, deep-dive, "Beauty on YouTube" report, finding, among other things that beauty video views have increased by 50% between January, 2014 and April,...
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Study: Video is Preferred Content Source for Brand Information
Posted on 09-11-2014
A new study from Brightcove has found that 76% of consumers cite video as their preferred content source when consuming brand information, with 79% overall favoring digital content over...
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Branded Videos Generated 8.3 Billion Views in 2013, Up 44% vs. 2012
Posted on 03-26-2014
People want to skip ads, right? The conventional wisdom is yes, but it turns out the answer isn't quite so simple. In fact, viewers are seeking out, watching and sharing...
Research Around the Web (13 items)
- Here Are the 10 Brands With the Most-Shared Videos of 2015 Adweek - 12-15-2015
- Which Video Types Influence Consumers? ZEFR Has The Answer Tubefilter News - 02-18-2014
- Video Marketing More Effective Than TV Advertising for Airlines ReelSEO - 02-13-2014
- Brands See the Most Views from Earned Media VideoInk - 11-19-2013
- Check Out the Top 10 Most-Shared Brands on Instagram Video AdWeek - 10-23-2013
- Pepsi Makes a Summer Splash Onto Viral Video Chart AdAge - 07-15-2011
Download Reports (2 results)
Video Research Around the Web
- U.S. SVOD Revenue Spiked 39% in Q3 to $5.5 Billion Next TV
- What Are Consumers Willing To Pay For Ad-Free TV Content? Mediapost
- What Streaming Wars? Five Services Control 83% of Connected TV Viewing Next TV
- PwC Study: Global Media, Entertainment Revenues To Sink 5.6% in 2020 Mediapost
- What the world watched in a day Think with Google
- U.S. Streaming Minutes Up 85% From Late March Through Early June Mediapost
- Two-Thirds Of Ad Execs Anticipate Lower 2021 Ad Budgets Due To Pandemic Mediapost
- HBO NOW Streaming Data In Wake of COVID-19 HBO