Analytics

Conviva’s New Data Portal Provides Insights on Video Experiences Posted on 10-05-2015
Late last week Conviva launched a new, free data portal which provides a range of video experience metrics. Data for the last 4 quarters are available and are sorted...
Survey: 60% of Advertisers Say They Can’t Measure Impact of their Video Ad Campaigns Posted on 11-26-2013
Video analytics provider BrandAds has released a survey showing that 60% of advertisers believe they can’t adequately measure the impact of their online video ad campaigns using currently available...
It's Hard to See How Streaming Movies Will Surpass DVD/Blu-ray In 2012 Posted on 03-26-2012
Last Thursday night, a Bloomberg headline, "Online Film Viewing in U.S. to Top Discs in 2012, IHS Says," caught my eye. The article reported that media research firm IHS...

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