Indie Video

IAB: Viewers' Interest in Online Originals Now Exceeds TV News, Sports and Daytime Programming Posted on 05-08-2014
In a significant sign of how quickly the market has evolved, the IAB released new research with GfK showing that regular monthly online video viewers prefer online originals to...
IAB: Advertisers' Interest In TV and Video Is Now At Parity Posted on 04-28-2014
As the Digital Content NewFronts gear up this week, IAB has released a study of agency and brand buyers, which, among other things, finds that interest in TV...
Report: Major Brands Control Just 3% of YouTube's 14.9 Billion Beauty Videos Posted on 02-04-2014
According to a new report from video analytics provider Pixability, beauty brands are dominated on YouTube by independent beauty personalities and video bloggers ("vloggers") in terms of video...