Indie Video
Latest Research Coverage (9 items)
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IAB: Viewers' Interest in Online Originals Now Exceeds TV News, Sports and Daytime Programming
Posted on 05-08-2014
In a significant sign of how quickly the market has evolved, the IAB released new research with GfK showing that regular monthly online video viewers prefer online originals to...
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IAB: Advertisers' Interest In TV and Video Is Now At Parity
Posted on 04-28-2014
As the Digital Content NewFronts gear up this week, IAB has released a study of agency and brand buyers, which, among other things, finds that interest in TV...
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Report: Major Brands Control Just 3% of YouTube's 14.9 Billion Beauty Videos
Posted on 02-04-2014
According to a new report from video analytics provider Pixability, beauty brands are dominated on YouTube by independent beauty personalities and video bloggers ("vloggers") in terms of video...
Research Around the Web (46 items)
- YouTube Tops 1 Billion Hours of Video a Day, on Pace to Eclipse TV WSJ - 02-27-2017
- The World's Highest-Paid YouTube Stars 2015 Forbes - 10-14-2015
- Two-thirds of UK's Netflix and Amazon users don't watch their original shows Guardian - 08-06-2015
- One In Four U.S. Adults Watches Original Video Content Every Month Tubefilter - 05-06-2015
- Minecraft YouTube videos were watched 3.9bn times in March Guardian - 04-22-2015
- BuzzFeed Motion Pictures videos reach 1 billion monthly views - 03-12-2015
Video Research Around the Web
- TV Long View: The Mind-Blowing Amount of Time Americans Spend Watching TV The Hollywood Reporter
- Targeted Video Ads Jump 48% In 1st Quarter: Freewheel B&C
- Roku Commands 15% Of All Media Streaming Devices Mediapost
- Cord-Cutters Show Interest in Discovery Channel: Survey Multichannel News
- Pew: Mobile Broadband Users Double Since 2013 Multichannel News
- D2C Advertisers See Sharply Higher TV Ad Spending Mediapost
- Forecast: OTT Revenues To Hit $23.7 Billion By 2023 Mediapost
- Data-Enabled TV Buying Rises, Despite Concerns Mediapost