SVOD
Latest Research Coverage (20 items)
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Research: Viewers Manage Spending With Password Sharing and Ad Tolerance
Posted on 01-08-2020
These days there’s no shortage of SVOD services to choose from, with each one seeing to grab a slice of viewers’ monthly spending. And with cord-cutting on the rise, undoubtedly...
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Research: 63% of Viewers Say Their Favorite Show Comes From An Online Source
Posted on 10-29-2019
A new survey from Hub Entertainment Research found that 63% of respondents identified “online” as the main source of their favorite TV show, vs. 35% who said it is their...
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Research: SVOD Adoption Rises to 69% of U.S. Households
Posted on 08-27-2018
Major SVOD services’ popularity continues to expand, with new research from Leichtman Research Group finding that 69% of U.S. households now subscribe to either Netflix, Amazon Prime and/or Hulu....
Research Around the Web (128 items)
- World-Wide Streaming Subscriptions Pass One Billion During Pandemic WSJ - 03-18-2021
- Disney Plus Will Surpass Netflix in Customers by 2026, Research Company Says Next TV - 02-15-2021
- U.S. SVOD Revenue Spiked 39% in Q3 to $5.5 Billion Next TV - 11-11-2020
- What Streaming Wars? Five Services Control 83% of Connected TV Viewing Next TV - 10-01-2020
- Disney Plus: Half of U.S. Homes With Kids Under 10 Have Already Subscribed, Data Shows Variety - 03-19-2020
- The days of Netflix reaping the benefits of cord cutting may be over Fast Company - 02-18-2020
Video Research Around the Web
- World-Wide Streaming Subscriptions Pass One Billion During Pandemic WSJ
- Cable Now Controls Nearly 70% of U.S. Fixed Broadband After Biggest Year Since 2008 Next TV
- Cord Cutting’s Worst Year Ever: Analyst B&C
- Disney Plus Will Surpass Netflix in Customers by 2026, Research Company Says Next TV
- Tubi Says Streaming Rose 58% In 2020, With Half Of Viewers Younger Than 35 Deadline
- U.S. SVOD Revenue Spiked 39% in Q3 to $5.5 Billion Next TV
- What Are Consumers Willing To Pay For Ad-Free TV Content? Mediapost
- What Streaming Wars? Five Services Control 83% of Connected TV Viewing Next TV