SVOD

Research: Viewers Manage Spending With Password Sharing and Ad Tolerance Posted on 01-08-2020
These days there’s no shortage of SVOD services to choose from, with each one seeing to grab a slice of viewers’ monthly spending. And with cord-cutting on the rise, undoubtedly...
Research: 63% of Viewers Say Their Favorite Show Comes From An Online Source Posted on 10-29-2019
A new survey from Hub Entertainment Research found that 63% of respondents identified “online” as the main source of their favorite TV show, vs. 35% who said it is their...
Research: SVOD Adoption Rises to 69% of U.S. Households Posted on 08-27-2018
Major SVOD services’ popularity continues to expand, with new research from Leichtman Research Group finding that 69% of U.S. households now subscribe to either Netflix, Amazon Prime and/or Hulu....