Cord-Cutting
Latest Research Coverage (9 items)
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Research: Streaming Services Linked to Cord-Cutting
Posted on 09-24-2019
Streaming services have long been linked to cord-cutting, and new research from Manatt and Vorhaus Advisors provides another window into the relationship. Among those likely to cut the cord in...
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Research: U.S. Cord Never Population Rises to 31 Million
Posted on 04-09-2019
There are now approximately 31 million “cord never” adults in the U.S. - people who have never paid for a traditional pay-TV service - according to MRI-Simmons’s latest Cord...
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Research: Roku Users Have Lower Pay-TV Subscription Levels
Posted on 10-23-2018
The Diffusion Group has released new data showing that Roku users have the lowest levels of traditional pay-TV subscriptions and the highest level of cord-cutting. According to TDG, 64%...
Research Around the Web (29 items)
- Led by AT&T, Top 12 Pay TV Providers Lost 1.74M Customers in Q3 Multichannel News - 11-13-2019
- Nearly 25% of U.S. Households Will Be Cord-Cutters by 2022, According to EMarketer Adweek - 08-06-2019
- Cord-Cutting Got 75% Worse in Q1, Most Terrible Quarter Ever for Pay TV Multichannel News - 05-07-2019
- vMVPD Users Definitely Not Cord Nevers - Only 15% Previously Had No Pay TV Multichannel News - 04-02-2019
- ‘Cord-Keepers’ Dominate in New Study of Pay TV Subs B&C - 08-27-2018
- Cable's Netflix bundling deals aren't stopping customers from cutting the cord Mashable - 07-24-2018
Video Research Around the Web
- Tubi Says Streaming Rose 58% In 2020, With Half Of Viewers Younger Than 35 Deadline
- U.S. SVOD Revenue Spiked 39% in Q3 to $5.5 Billion Next TV
- What Are Consumers Willing To Pay For Ad-Free TV Content? Mediapost
- What Streaming Wars? Five Services Control 83% of Connected TV Viewing Next TV
- PwC Study: Global Media, Entertainment Revenues To Sink 5.6% in 2020 Mediapost
- What the world watched in a day Think with Google
- U.S. Streaming Minutes Up 85% From Late March Through Early June Mediapost
- Two-Thirds Of Ad Execs Anticipate Lower 2021 Ad Budgets Due To Pandemic Mediapost