Data
Latest Research Coverage (1 item)
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Videology: 25% of Clients' Video Campaign Impressions Now Using First-Party Data
Posted on 07-20-2017
Videology has released its latest Knowledge Lab research report which is focused on first-party data and how it is being used to help target video ads. Among the highlights...
Research Around the Web (4 items)
- Data-Enabled TV Buying Rises, Despite Concerns Mediapost - 05-30-2019
- Has Data-Driven TV Advertising Reached An Inflection Point? Mediapost - 05-18-2018
- New Netflix Data Reveals When Viewers Commit to TV Shows WSJ - 09-22-2016
- When Do Viewers Commit to TV Shows? Netflix Reveals Data WSJ - 09-23-2015
Video Research Around the Web
- Cord Cutters Now Averaging 520GB of Monthly Data Usage: Research Report Multichannel News
- Connected TV advertising to hit $7 billion this year AdAge
- IAB: video driving all-time high in digital ad spend The Drum
- 46% Of U.S. Broadband Households Now Subscribe To Multiple OTT Services Mediapost
- Survey: Streamers Now Access Two-Third of Their Video Online Multichannel News
- 'Platform Surfing': 74% Of Connected Device/Smart TV Users Stream; 44% Switch Between Streaming, Linear TV Mediapost
- Netflix Extends Lead in U.K. Amid Boom in Subscription Streaming Services Variety
- YouTube Videos Featuring Young Children Get Triple The Views Of Videos That Don’t (Study) Tubefilter