Data
Latest Research Coverage (1 item)
-
Videology: 25% of Clients' Video Campaign Impressions Now Using First-Party Data
Posted on 07-20-2017
Videology has released its latest Knowledge Lab research report which is focused on first-party data and how it is being used to help target video ads. Among the highlights...
Research Around the Web (5 items)
- Data-Enabled TV Buying Rises, Despite Concerns Mediapost - 05-30-2019
- Connected TV Impressions Skyrocketed Last Year, as Data-Driven Video Campaigns Surged Adweek - 06-07-2018
- Has Data-Driven TV Advertising Reached An Inflection Point? Mediapost - 05-18-2018
- New Netflix Data Reveals When Viewers Commit to TV Shows WSJ - 09-22-2016
- When Do Viewers Commit to TV Shows? Netflix Reveals Data WSJ - 09-23-2015
Video Research Around the Web
- World-Wide Streaming Subscriptions Pass One Billion During Pandemic WSJ
- Cable Now Controls Nearly 70% of U.S. Fixed Broadband After Biggest Year Since 2008 Next TV
- Cord Cutting’s Worst Year Ever: Analyst B&C
- Disney Plus Will Surpass Netflix in Customers by 2026, Research Company Says Next TV
- Tubi Says Streaming Rose 58% In 2020, With Half Of Viewers Younger Than 35 Deadline
- U.S. SVOD Revenue Spiked 39% in Q3 to $5.5 Billion Next TV
- What Are Consumers Willing To Pay For Ad-Free TV Content? Mediapost
- What Streaming Wars? Five Services Control 83% of Connected TV Viewing Next TV