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Data

Latest Research Coverage (1 item)

  • Videology: 25% of Clients' Video Campaign Impressions Now Using First-Party Data Posted on 07-20-2017

    Videology has released its latest Knowledge Lab research report which is focused on first-party data and how it is being used to help target video ads.  Among the highlights...

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Research Around the Web (5 items)

  • Data-Enabled TV Buying Rises, Despite Concerns Mediapost - 05-30-2019
  • Connected TV Impressions Skyrocketed Last Year, as Data-Driven Video Campaigns Surged Adweek - 06-07-2018
  • Has Data-Driven TV Advertising Reached An Inflection Point? Mediapost - 05-18-2018
  • New Netflix Data Reveals When Viewers Commit to TV Shows WSJ - 09-22-2016
  • When Do Viewers Commit to TV Shows? Netflix Reveals Data WSJ - 09-23-2015
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Video Research Around the Web

  • U.S. SVOD Revenue Spiked 39% in Q3 to $5.5 Billion Next TV
  • What Are Consumers Willing To Pay For Ad-Free TV Content? Mediapost
  • What Streaming Wars? Five Services Control 83% of Connected TV Viewing Next TV
  • PwC Study: Global Media, Entertainment Revenues To Sink 5.6% in 2020 Mediapost
  • What the world watched in a day Think with Google
  • U.S. Streaming Minutes Up 85% From Late March Through Early June Mediapost
  • Two-Thirds Of Ad Execs Anticipate Lower 2021 Ad Budgets Due To Pandemic Mediapost
  • HBO NOW Streaming Data In Wake of COVID-19 HBO
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