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Data

Latest Research Coverage (1 item)

  • Videology: 25% of Clients' Video Campaign Impressions Now Using First-Party Data Posted on 07-20-2017

    Videology has released its latest Knowledge Lab research report which is focused on first-party data and how it is being used to help target video ads.  Among the highlights...

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Research Around the Web (5 items)

  • Data-Enabled TV Buying Rises, Despite Concerns Mediapost - 05-30-2019
  • Connected TV Impressions Skyrocketed Last Year, as Data-Driven Video Campaigns Surged Adweek - 06-07-2018
  • Has Data-Driven TV Advertising Reached An Inflection Point? Mediapost - 05-18-2018
  • New Netflix Data Reveals When Viewers Commit to TV Shows WSJ - 09-22-2016
  • When Do Viewers Commit to TV Shows? Netflix Reveals Data WSJ - 09-23-2015
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Video Research Around the Web

  • World-Wide Streaming Subscriptions Pass One Billion During Pandemic WSJ
  • Cable Now Controls Nearly 70% of U.S. Fixed Broadband After Biggest Year Since 2008 Next TV
  • Cord Cutting’s Worst Year Ever: Analyst B&C
  • Disney Plus Will Surpass Netflix in Customers by 2026, Research Company Says Next TV
  • Tubi Says Streaming Rose 58% In 2020, With Half Of Viewers Younger Than 35 Deadline
  • U.S. SVOD Revenue Spiked 39% in Q3 to $5.5 Billion Next TV
  • What Are Consumers Willing To Pay For Ad-Free TV Content? Mediapost
  • What Streaming Wars? Five Services Control 83% of Connected TV Viewing Next TV
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