Data
Latest Research Coverage (1 item)
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Videology: 25% of Clients' Video Campaign Impressions Now Using First-Party Data
Posted on 07-20-2017
Videology has released its latest Knowledge Lab research report which is focused on first-party data and how it is being used to help target video ads. Among the highlights...
Research Around the Web (4 items)
- Data-Enabled TV Buying Rises, Despite Concerns Mediapost - 05-30-2019
- Has Data-Driven TV Advertising Reached An Inflection Point? Mediapost - 05-18-2018
- New Netflix Data Reveals When Viewers Commit to TV Shows WSJ - 09-22-2016
- When Do Viewers Commit to TV Shows? Netflix Reveals Data WSJ - 09-23-2015
Video Research Around the Web
- TV Long View: The Mind-Blowing Amount of Time Americans Spend Watching TV The Hollywood Reporter
- Targeted Video Ads Jump 48% In 1st Quarter: Freewheel B&C
- Roku Commands 15% Of All Media Streaming Devices Mediapost
- Cord-Cutters Show Interest in Discovery Channel: Survey Multichannel News
- Pew: Mobile Broadband Users Double Since 2013 Multichannel News
- D2C Advertisers See Sharply Higher TV Ad Spending Mediapost
- Forecast: OTT Revenues To Hit $23.7 Billion By 2023 Mediapost
- Data-Enabled TV Buying Rises, Despite Concerns Mediapost