Data
Latest Research Coverage (1 item)
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Videology: 25% of Clients' Video Campaign Impressions Now Using First-Party Data
Posted on 07-20-2017
Videology has released its latest Knowledge Lab research report which is focused on first-party data and how it is being used to help target video ads. Among the highlights...
Research Around the Web (4 items)
- Data-Enabled TV Buying Rises, Despite Concerns Mediapost - 05-30-2019
- Has Data-Driven TV Advertising Reached An Inflection Point? Mediapost - 05-18-2018
- New Netflix Data Reveals When Viewers Commit to TV Shows WSJ - 09-22-2016
- When Do Viewers Commit to TV Shows? Netflix Reveals Data WSJ - 09-23-2015
Video Research Around the Web
- Number Of TV Channels Received By U.S. Households Falls Dramatically Mediapost
- Average U.S. Broadband Consumer's Monthly Data Use Surged 27% in 2019 to 340 GB Multichannel News
- Half of U.S. Consumers Say Disney Plus Is ‘As Good As’ Netflix Variety
- Disney+ Sees Sharply Rising Purchase Intent, Other Streamers Virtually Flat Mediapost
- TiVo Research: Smart TVs Deliver the Fastest Search and Discovery Multichannel News
- Disney Plus mobile app downloads hit nearly 41M, study says CNET
- Ad Execs Plan to Spend More on ESPN, HGTV Multichannel News
- Peak TV Update: Scripted Originals Top 500 in 2019, FX Says The Hollywood Reporter