Latest Research Coverage (2 items)
Study: Video Ad Viewability Increased to 39% in Q4 '14
Posted on 02-04-2015
Viewability of video ads increased from 30% in Q3 '14 to 39% in Q4 '14, according to a new report by Integral Ad Science, which measures media quality...
Vindico: Share of Video Ads At TV Quality Increases to 45%
Posted on 09-04-2014
Vindico has released its Q2 '14 Adtricity rankings, with 45% of online video ad impressions receiving a grade of "A" or "B" up from 34% in its last...
Video Research Around the Web
- Number Of TV Channels Received By U.S. Households Falls Dramatically Mediapost
- Average U.S. Broadband Consumer's Monthly Data Use Surged 27% in 2019 to 340 GB Multichannel News
- Half of U.S. Consumers Say Disney Plus Is ‘As Good As’ Netflix Variety
- Disney+ Sees Sharply Rising Purchase Intent, Other Streamers Virtually Flat Mediapost
- TiVo Research: Smart TVs Deliver the Fastest Search and Discovery Multichannel News
- Disney Plus mobile app downloads hit nearly 41M, study says CNET
- Ad Execs Plan to Spend More on ESPN, HGTV Multichannel News
- Peak TV Update: Scripted Originals Top 500 in 2019, FX Says The Hollywood Reporter